Boogie Board(TM) LCD Writing Tablet Bringing Big Paper Saving Benefits to Europe

KENT, Ohio, February 10, 2011 /PRNewswire/ --

Improv Electronics announced today it is expanding distribution for the Boogie Board LCD Writing Tablet in Europe following production capacity increases to meet high demand for the environmentally-friendly alternative to paper-based writing and drawing mediums. Three primary factors have driven the Boogie Board tablet's popularity:

    
    -- Environmentally-friendly, paperless design requires no consumables
    -- Intuitive writing experience similar to paper and pen (no lag, 
       variable line thickness)
    -- Long-lasting, meaningful gift for all ages with revolutionary
       reflective display technology for under 40 Euros

Improv Electronics, a subsidiary of Kent Displays, launched the Boogie Board tablet in the United States and Asia in 2010. Production capacity for the year sold out and sales were 10 times forecast. Six exciting new colors were launched in January 2011. Gold and silver will be added in spring 2011.

The Boogie Board tablet has many uses in the home and office as a replacement for memo pads, sticky notes and scrap paper. Students use it in place of paper and messy chalk and dry erase boards for practicing handwriting/arithmetic, solving equations, drawing pictures and playing games. It is a communication device for those with speech/hearing impairments and a rehabilitation tool for those with physical or intellectual disabilities. Emergency room physicians use it to record patient vital signs and other transient information.

"We are very excited to bring the Boogie Board tablet to Europe," said Jon Manke, Sales Director, Improv Electronics. "More than any other region in the world, Europe has embraced an environmentally conscious lifestyle. We expect the current Boogie Board tablet, as well as several coming variations and accessories, to become an integral part of that lifestyle."

Manke continued, "Because the tablet has a wide buyer demographic and fast-moving, high volume sales, it also appeals to resellers and distributors across many market segments including gadgets, gifts, office supplies, home products, computers and mass merchandisers." Parties interested in becoming a reseller/distributor should submit an application at http://www.myboogieboard.com/retailer-distributor.html.

The Boogie Board tablet utilizes a pressure-sensitive, Reflex(TM) LCD from Kent Displays for its writing surface, which unlike most LCDs is made of impact-resistant, flexible plastic. The Reflex LCD retains an image indefinitely without power and only a small amount is needed to erase (supplied by a coin cell battery, which executes over 50,000 erase cycles). At an MSRP under 40 Euros (34.95 GBP), the Boogie Board tablet's cost per erase is 10 times less than the cost of a comparably-sized sheet of paper.

The Boogie Board tablet can be integrated into third party devices (e.g., computer keyboard). Custom colors and graphics are also available, making it an ideal promotional vehicle and corporate gift.

About Improv Electronics

Improv Electronics was formed in 2010 as the consumer products subsidiary of Kent Displays. Founded in 1993, Kent Displays, Inc. is a world leader in the research, development and manufacture of Reflex No Power LCDs for unique, sustainable applications including electronic skins, writing tablets, smartcards and eReaders.

Learn more about Boogie Board LCD Writing Tablets at http://www.myboogieboard.com and YouTube (http://www.youtube.com/view_play_list?p=48CBB7776A5FB28A)

Submit reseller inquiries at http://www.myboogieboard.com/retailer-distributor.html

Become a Boogie Board fan on facebook (http://www.facebook.com/pages/Boogie-Board/205543785826) and follower on twitter (http://www.twitter.com/Boogie_Board)

Learn more about Kent Displays at http://www.kentdisplays.com or e-mail info@kentdisplays.com

Boogie Board, Reflex and Push Green are trademarks of Kent Displays, Inc.