LONDON, October 29, 2012 /PRNewswire/ --
Bodog88.com has now launched sports betting and casino in Vietnamese, poker will come online at the end of 2012. As with any launch in a new region the bespoke needs of the customer have been the key part in how the site is structured. Vietnam is very different in its online gaming consumption to other Asian markets.
Bodog88's Managing Director, Robert Gustafsson, explains:
"Vietnam has been overlooked by many online gaming companies which is surprising for a number of reasons, not least a population of over 90,000,000. But, equally crucially, they are sports mad and love to bet in the same way the Chinese gamers love casino, with European soccer betting being at the top of the list."
He added: "Vietnam, like so many countries in Asia, also has a rapidly growing economy and, having first mover advantage in these countries, will be, I feel, extremely beneficial to Bodog88."
Bodog88 offers both Traditional and Simplified Chinese, Thai, English and now Vietnamese. In the near-term Bodog88 will look to consolidate and enhance its product offering to these regions before launching elsewhere.