LONDON, March 20, 2017 /PRNewswire/ --
Goal online betting brand, Bodog, who recently announced their entry into the LatAm region have wasted no time in starting their marketing drive. First up, American Football team The Corinthians Steamrollers. The Steamrollers are directly associated with Brazil's powerhouse soccer club Sport Club Corinthians Paulista.
Bodog brand's PR Director, Ed Pownall commented: "I'm not going to pretend we knew much about the Steamrollers when we launched in the region, but the Corinthian brand and the American Football angle seemed like a good fit for us. The season is already underway so we need to get our knowledge of the South Conference of the Touchdown Tournament up to speed pretty fast!"
Ricardo Trigo, president of Corinthians Steamrollers: "It's great to see new brands coming into the sport and we hope that Bodog's international presence can help both The Steamrollers and the sport grow further in the region and beyond."
The Steamrollers play their home games at Estádio Parque São Jorge, or Fazendinha which opened in 1928 and holds 14,000.