LONDON, May 9, 2011 /PRNewswire/ -- Calvin Ayre, the flamboyant founder of the world's largest online betting brand, Bodog*, is not averse to seizing an opportunity, last year he famously bought the domain Slots.com for GBP4,000,000 at an online auction while sat at the bar of L'Atellier restaurant in London.
As his surname would suggest his ancestry lies in Scotland and specifically Ayr itself and so when he heard United's shirt sponsorship was up for grabs the temptation was too great.
Ayre stated: "When I heard that the club was looking for a sponsor I knew I was going to make an offer but the fact that the colours are also the same as the Bodog brand colours sealed it."
"I won't pretend I know the area well but with a fondness for a drink and in particular Cabrach and Hendrick's Gin, barely a day goes by without me toasting the local economy in some way. When I heard about this I just couldn't resist and I hope that between the Bodog brand and myself we can bring some more good times to Ayr United. We have plans to really get behind the team, not just hand over a cheque, and I am looking forward to paying a visit this summer and raising a glass to The Honest Men."
Hugh Cameron, Commercial Director Ayr United, added: "Ayr United are thrilled to unveil Bodog as our main sponsor for next season and look forward to building a successful partnership with Calvin and the Bodog brand, although clearly we will now have to review the choice of spirits we offer our guests in the boardroom."
"It's great news for everyone connected with Ayr United to have attracted a global brand like Bodog to our club and to the Scottish football league. The substantial financial agreement we secured was, of course, very welcome but we were also aware from our negotiations with the company that we were signing an agreement with a business that has people with a real desire and intention to engage with the club, our supporters and the wider community, and I'm sure in time this will become apparent."
*Independent research shows Bodog to be the biggest online gaming brand in the world according Google Alerts: http://www.prnewswire.co.uk/cgi/news/release?id=275580
For further information please call: Ed Pownall, BodogBrand.com's International Press Office (London) on +44(0)7825-064-776