BlueSnap Integrates with Avalara to Ease Tax Difficulties for Merchants Selling Internationally

-- New AvaTax™ Connector Automates Duty and Tax Calculations for Time-Strapped Merchants

WALTHAM, Massachusetts, May 20, 2014 /PRNewswire/ -- Global payment gateway BlueSnap today announced an integration with Avalara, a leading provider of cloud-based software that delivers a broad array of compliance solutions related to sales tax, VAT and other transactional taxes.  

As a result of this partnership, BlueSnap merchants can now use Avalara's AvaTax™ capabilities from within their existing workflow to automatically calculate the final tax amount on every invoice. This provides BlueSnap users with a cost-effective way to simplify the complexity of calculating taxes in more than 100 countries worldwide with ecommerce-class scale, speed, and reliability.

"Calculating duty and sales tax is extremely complicated, and given the different compliance rules worldwide, many merchants constantly worry about meeting their tax obligations," said Jeff Coppolo, head of Global Business Development at BlueSnap. "Our partnership with Avalara will allow merchants to easily manage and remain compliant on increasingly complicated tax regulations, giving them more time to focus on their core offering."

Avalara combines their extensive proprietary database with advanced algorithms for precise real-time address validation and geolocation, application of taxability rules, tax calculation, tax return preparation and filing, tax remittance, and tax forms and records management. 

For BlueSnap merchants aiming to increase global sales, this integration provides an easy, cost-effective way to penetrate new markets without having to become a tax expert in each individual country.

"Accurate calculation of taxes is critical for increasing conversion at the point of sale," said Marshal Kushniruk, EVP Business Development at Avalara. "We believe our technology can play a key role in helping BlueSnap's global merchants succeed in today's digital economy."

BlueSnap's payment gateway already offers the features and tools merchants need to achieve higher conversions and sell in any country, with any language and any currency or payment type, on any device. BlueSnap automatically localizes checkout experiences for shoppers based on geographical location, and intelligently re-routes failed transactions to help increase transaction success rates. The platform's features and functionality already help merchants break into new global markets and eliminate snags that cause shoppers to abort the purchase process. The Avalara connector will complement these services that global BlueSnap merchants have come to value.

To learn more about the Avalara visit www.avalara.com

About Avalara

Avalara helps businesses of all sizes achieve compliance with sales tax and other transactional tax requirements by delivering comprehensive, automated, cloud-based solutions that are fast, accurate, and easy to use.  Avalara's end-to-end suite of solutions are designed to effectively manage the complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities in the United States and internationally. 

Avalara is integrated with leading accounting, ERP, ecommerce and other business applications. Founded in 2004 and privately-held, Avalara's venture capital investors include Battery Ventures, Sageview Capital, Arthur Ventures, and other institutional and individual investors. Avalara employs more than 500 people at its headquarters on Bainbridge Island, WA and in offices across the U.S. and in London, England and Pune, India. More information at: www.avalara.com

About BlueSnap

BlueSnap is a smarter international payment gateway powering the checkout process for eCommerce merchants worldwide, and fueling growth for online businesses serving digital, physical and mobile markets. BlueSnap has reinvented and optimized the checkout experience by combining intelligent payment routing, frictionless one-click checkout, global payment processing, award-winning Smart Subscriptions, multiple integration options and dynamic ecommerce tools. With over 10 years experience serving merchants around the globe and supporting shoppers in 180 countries with localization in 29 languages, 60 currencies and 110 payment types, BlueSnap is fulfilling its promise to convert more shoppers to buyers worldwide. Learn more at www.bluesnap.com.

"BlueSnap", its logo, and "Smart Subscriptions" are trademarks of BlueSnap, Inc.