BlueAnt Wireless Enters Digital Entertainment Market With New Class of 'True Sound' Stereo Headsets

LAS VEGAS, January 5, 2011 /PRNewswire/ --

- First Luxury Stereo Headset with Superior Voice and Audio Quality Delivers Enhanced Music, Video, VoIP & Gaming Experience

Consumer Electronics Show, Booth No. 31253 -- BlueAnt Wireless, a leading innovator of Bluetooth peripherals devices and mobile communications solutions, today enters the digital entertainment market with the introduction of the BlueAnt Stereo Headset. This foray marks an evolution for the company as BlueAnt extends its voice-communication-centric product strategy to encompass the digital entertainment space with a new family of products that enhance music, video, VoIP and gaming experiences.

This latest BlueAnt product represents a new class of stereo headsets with "true sound" that is rich, incredibly detailed and replicates sound in its truest form, which makes it ideally suited for a wide variety of audio experiences ranging from listening to music, or watching videos to working on a tablet PC or talking on the phone. As part of its entry into the digital entertainment arena, BlueAnt's first headset model uses highly optimized drivers to reproduce the entire audio range in its truest sound form, called flat-frequency response. The result is the ability to hear music in its natural state without interference or distortion.

In addition to its breakthrough natural sound quality, the BlueAnt Stereo Headset features an ergonomic design with an extremely comfortable headband crafted from premium leather. Additionally, milled aluminum brush and sound-isolating, sealed-leather ear pads ensure all the audio detail and range are kept intact in any environment to provide a completely luxurious and refined listening experience.

According to David Hogan, CEO of BlueAnt Wireless, the company's expansion into this exciting new market is a natural progression that reinforces its mission to further improve all facets of the audio experience. "BlueAnt has leveraged its heritage in voice-centric products to bring that same innovative technology and superb audio quality to the world of stereo headsets," he says.

"As a result, we can offer an advanced, precision-designed headset at a value price point that's half the cost of many high-end headphones, which makes it incredibly easy and highly affordable for everyone to listen to all their different audio the way it was meant to be heard," Stephan Ziegler, sales director of BlueAnt Wireless EMEA, added.

Pure, Natural Sound without Interference & Distortion

BlueAnt's "true sound" stereo headset replicates sound in its purest form, and gives consumers the freedom to adjust and modify it to suit their personal listening preferences. The BlueAnt Stereo Headset also is designed to minimize compression and distortion.

In addition, the product's sleek, refined design includes a made-for iPod(TM) and works with iPhone(TM) remote control with microphone, which lets users play, pause and track forward their audio selections while enabling iPhone users to make hands-free calls and control their iPod or iPhone remotely. The new BlueAnt stereo headset comes with appropriate accessories, including an audio cable with a 24-karat gold-plated 3.5mm plug and extended-length (69 inches) stereo audio cable with a 3.5 mm-to-6.3 mm adapter. Consumers can easily switch between the standard and stereo audio cables. The headset folds flat and comes with a protective cloth storage case.

Availability

BlueAnt's new stereo headset will be available in Q2 2011 at major retailers nationwide. The product also will be available at http://www.blueantwireless.com. Additional color options will be available soon.

About BlueAnt Wireless

BlueAnt Wireless is a global technology company that provides the most innovative Bluetooth peripheral devices and accessories on the market. The company's product portfolio includes hands-free, stereo audio streaming and wireless communications products with cutting-edge technology, design and features. BlueAnt's products have been recognized for advancements in hands-free communications by receiving numerous prestigious industry awards. The company is based in Melbourne, Aus., with U.S. headquarters in Santa Clara, Calif., and offices in Chicago and London. For more information, please visit http://www.blueantwireless.com.

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