LONDON, February 9, 2015 /PRNewswire/ --
Gavin Hinks, former editor of Accountancy Age, and senior business public relations practitioner Neil Boom, have launched Blue Gull Media, a training agency providing article writing and press release writing workshops for businesses and partnerships.
Blue Gull Media will train partners, company directors and managers how to produce high quality editorial content fit for submission to national media outlets.
In half or full day workshops, Blue Gull Media will also show companies how to create bespoke content for in-house newsletters, blogs, social media posts and their own websites.
Neil Boom, a public relations expert with 24 years in the industry, will teach companies how to write news releases, and create research-led stories good enough to be used by respected media titles.
Gavin Hinks, a business journalist for almost 20 years, will run training courses on article writing for professional publications, trade journals and periodicals.
Gavin Hinks said:
"Time-starved journalists are under constant pressure to file breaking news or write features. They look to partners and directors for news stories and expert insight, but can be disappointed by the poor quality of company press releases and contributed articles.
"Blue Gull Media will save companies a lot of time and trouble by showing partners, directors and managers what sort of content editors will find credible and useful. Our training is fun, lively and practical; trainees are immediately given the chance to write articles and press releases applying the lessons they have just been taught."
Neil Boom added:
"I'll work with senior staff and in-house communications' teams to help them discern which of their company's stories might or might not interest national journalists.
"On top, I'll provide tips and techniques that help companies create research-led news from scratch, which is a very useful additional media output when building a company's profile."
For further information and to make bookings, please contact:
Gavin Hinks
Tel: +44(0)7799-068-469
http://www.bluegullmedia.co.uk
Gavin.hinks@bluegullmedia.co.uk
Neil Boom
Tel: +44(0)7866-805-108
http://www.bluegullmedia.co.uk
Neil.boom@bluegullmedia.co.uk
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