LONDON, September 8, 2014 /PRNewswire/ --
NEW Beauty Bar to open: Canary Wharf (Nov 2014)
blow.LTD has raised a total of $9m from high profile CEOs and Founders (including Nick Robertson (CEO ASOS), Mark Sebba (CEO Net-A-Porter), Lyndon Lea & Robert Darwent (Founders of Lion Capital) to expand the blow LTD. FAST BEAUTY proposition. Funds will be used to accelerate online premium beauty ecommerce and launch new FAST BEAUTY bars.
Blow LTD.'s aim is to create the "one-stop FAST BEAUTY destination" for time poor women, providing super speedy transformations: 30 min blow, 15 min makeup or a 15 min manicure. Blowltd.com offers an edit of over 50+ premium beauty brands 24/7: beauty-to-go in store, online or mobile. Their mission is to make beauty FAST, ACCESSIBLE & FUN through multiple-services at the same place and time, or alternatively providing consumers with the tools and products to recreate the look at home, door to door delivery 24/7.
Following the successful launch of the blow LTD. Flagship in Covent Garden, the next FAST BEAUTY bar will launch in Canary Wharf, Jubilee Place in Nov 2014. Further announcements of new UK openings will follow. The premium beauty ecommerce range of brands used in service, in store and sold online will grow from 50 to over 100+, all of which have been selected for their multi-tasking properties, saving the consumer time and money.
Blow LTD. is the next generation of online and offline premium beauty, a fusion of SERVICE, RETAIL & MEDIA. The company is being built on an alternative view of the future of retail where physical stores will be focused on experience and data collection, whilst most products will be sold online, increasingly editorialised and tailored to consumer needs.
In the first 6 months blow LTD. has completed over 20,000 FAST BEAUTY services, with a consumer satisfaction score of over 9 out of 10. The one-stop shop approach has meant that nearly 1in 2 time poor consumers prefer multiple treatments, delivering that shot of confidence before a morning meeting, a lunch date or night out. The unique 4 week training of minute by minute steps, cross training of stylists and makeup artists, supported by real time satisfaction data means that time poor consumers can have confidence in both delivery of quality and time. The digital experiences include online booking, data collection and over 95% email capture, providing a bridge between the online and offline experience.
NOTES TO EDITORS
Blow.LTD was founded by Dharmash Mistry, (Venture Capitalist and former Group MD of Emap Consumer Division), and Fiona McIntosh, (launch Editor of Grazia and ex Editor of ELLE).
SOURCE Blow LTD