NEW YORK, May 28, 2015 /PRNewswire/ -- Incorporating a company blog into a small business marketing strategy can be an effective way to distinguish your company from the competition, position yourself as a thought leader and promote brand awareness within your audience. While consistently creating relevant content on your blog is vital to the success of your marketing efforts, busy business owners still may be hesitant to invest the time and energy needed to develop and maintain a company blog.
Hugh Moore, Director of Content and Strategy at Emerging Insider Communications understands that blog maintenance isn't easy. In his latest post on PR Newswire's Small Business PR Toolkit, Moore provides key reasons that providing fresh content on your blog can help to grow your small business.
- Show you care. With the number of potential customers browsing a company's site before making a purchase continuing to rise, a neglected blog can leave a bad taste and encourage your audience to seek out another solution.
- Foster loyalty. Consistently providing your audience with valuable content will inevitably develop a sense of gratitude. Moore states that a grateful customer is a loyal customer and maintaining a company blog can be an easy way to obtain this.
- Provide thought leadership. A company blog is an important tool that can demonstrate knowledge, expertise and approachableness.
- Increase online visibility. Every piece of content that is posted presents an opportunity for your content to be shared, linked to and tweeted. This helps you get found, by expanding your online presence and establishing more, higher quality inbound links.
For further discussion on the importance of blog maintenance, read Moore's full article here: http://bit.ly/1LMvzn0.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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