Bingham Cup Backed by One of Australia's Best Known Brands

LONDON and NEW YORK, July 30, 2014 /PRNewswire/ -- The winning team of next month's Bingham Cup will leave the tournament with more than just the trophy - they will also win some products from one of Australia's most iconic brands! Award-winning Australian swimwear and underwear company aussieBum has come onboard as a principal partner of the rugby games and week of parties and events.

"We are very excited that aussieBum is joining us in welcoming the overseas rugby players and supporters to Sydney. The company is a very well-known and respected Australian brand in the gay community around the world," said Andrew Purchas, Bingham Cup president. "aussieBum will be hosting the Bondi Touch Footy games and Bondi Social during the Tournament week, helping us add their unique flare and cheeky style to these beachside events!"

aussieBum is a long standing community partner of Bingham Cup Sydney and is now the official principal sponsor alongside well respected Australian companies; Commonwealth Bank and Telstra. aussieBum are working with a varietry of the clubs attending including the Brisbane Hustlers, King's Cross Steeler and the Chicago Dragons. As well as helping to host the events on Bondi, aussieBum will also supply the players on the winning team with some of their innovative products with past innovations including the global phenomenon of the Wonderjock, with size enhancing properties. aussieBum continue to release pioneering products on a weekly basis and are ever expanding their high quality sportswear range.

Sean Ashby, aussieBum CEO, said, "We have been supporting the Bingham Cup from the beginning but we've been very impressed by the work being done by the organisers in the lead up to the event. We felt it was important to increase our support and help them host an even more spectacular week of events, parties and intense rugby games. Along with equal marriage rights, supporting the LGBT sports community is so important to me and aussieBum are proud to be supporting this great platform for sporting achievements in the gay community."

In the lead-up to the actual tournament at the end of August, the Bingham Cup team has organised numerous initiatives and events. Financial support from sponsors goes toward supporting these initiatives and the week of festivities and rugby games.

For more information please visit binghamcup.com or www.aussiebum.com.

Media enquiries:

Daniel Higgins
aussieBum Media:
media@aussiebum.com
+61 (2) 9560 2626