Billetnet--a Ticketmaster International Brand--and Roskilde Festival Announce Partnership

COPENHAGEN, Denmark, Oct. 31, 2013 /PRNewswire/ -- Billetnet Denmark, part of Ticketmaster International, the leading global ticketing agent, is pleased to announce a new partnership with Roskilde Festival, the largest Northern European culture and music festival.

Having been a part of the live events calendar in Denmark since 1971, the festival now attracts international visitors and appeals to fans across the world. The partnership with Billetnet will enable the event to extend its international reach across Europe and the United Kingdom.

The festival adds to Ticketmaster International's extensive portfolio of festivals which includes Way Out West (Sweden), T in The Park (Scotland), Stereosonic (Australia) and Lowlands (Netherlands) to name a few, as well as international events such as the London 2012 Olympic Games and Glasgow 2014 Commonwealth Games.

Commenting on the partnership, Jakob Lund, Managing Director of Billetnet said: "We are hugely excited to work with Roskilde Festival and take its international status to the next level. As part of Ticketmaster International, we're able to offer local event organisers access to our extended network and a number of platforms to reach fans."

Roskilde Festival's CEO, Henrik Rasmussen, added: "The partnership with Billetnet offers us an opportunity to elevate our brand and maximise marketing and PR opportunities. We believe that such a partnership will enable us to reach an even larger international audience of festival fans, who are very important to our identity and profile."

The announcement comes ahead of Roskilde Festival's 2014 ticket on-sale, taking place 10am (Central European Time) on 31 October 2013. For more information visit: roskilde-festival.dk.

About Ticketmaster International
Ticketmaster is the world's leading ticketing and marketing company, covering 19 countries. The company works with more than 10,000 clients across multiple event categories, connecting consumers across the globe to live entertainment. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors; selling across music, sport, theatre and art to family and special events.

Ticketmaster continues to invest significantly into its e-commerce and access control solutions across the world for the benefit of both event organisers and consumers, looking to further digitalise live entertainment tickets, including the option to transfer tickets directly from and to a mobile phone.

Ticketmaster leads the field in innovating and developing ticketing solutions for clients through pre-sales, bundled fan club memberships, VIP and hospitality packages; merchandise up sells and Platinum Tickets which allows the 'market value' for tickets to be fully realised. Ticketmaster is a Live Nation Entertainment company.

About Live Nation Entertainment
Live Nation Entertainment is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.

About Roskilde Festival
Roskilde Festival in Denmark is the largest North European culture and music festival. Almost 130.000 participants and almost 170 acts on the stages make Roskilde Festival a unique meeting place for music and art lovers from all over the world.

Roskilde Festival is a non-profit organisation, and all profits from the festival are donated directly to cultural and humanitarian purposes. 32.000 volunteers contribute to creating the unique atmosphere which is often known as the orange feeling. Roskilde Festival has existed since 1971.

For more information, visit roskilde-festival.dk.