Betfred.com Returns to TV With 'Now Even Better Fred' Campaign

GIBRALTAR, October 15, 2012 /PRNewswire/ --

Betfred.com the UK's largest independent bookmaker, today announces its return to TV and the highly competitive football betting market with its new 'Now Even Better Fred' campaign. The popular betting website's new ads will draw attention to a bigger and better football proposition including the relaunch of the highly successful 'Goals Galore' product, the launch of the new and exclusive 'Hat-trick Heaven' and the debut of a new in-play offer. The campaign will set out to target football fans of the Premier League, Champions League and domestic leagues, offering bigger odds, more bonuses and a greater choice of matches to bet on.

Manchester based integrated advertising, creative and PR agency, BJL, developed the campaign strategy and creative based on a brief to target the much sought after football betting market. The graphic-led animation emphasises the scale of Betfred.com's new proposition while reflecting the excitement and enthusiasm that's intrinsic to UK based football fans.

'Now Even Better Fred' will launch with an initial ad conveying the betting site's overall proposition for the season and overview of the new products. This will be followed later in the campaign by two more executions focussing on specific products, 'Goals Galore' and 'Hat-trick Heaven'.

Running initially on TV, the creative has also been developed to move into online, mobile and shop throughout the course of the 2012/13 Premier League season to provide a fully integrated campaign for Betfred.com.

Hilary Large, Head of Marketing at http://www.betfred.com, said of the campaign: "We're delighted to be back on air with Betfred.com's biggest and most compelling proposition and line up of products to date. The football season has got off to an explosive start once again with goals flying in across all competitions and we're happy to be able to add to the choice available to customers, while providing more reasons than ever to choose to come to Betfred.com."

Nicky Unsworth, Managing Director at BJL, said: "Excitement, ambition, victory and reward continue to define any football fan's hopes for the season, areas we were keen to harness for Betfred.com's return to TV advertising. With so much noise in the betting sector, we wanted to make sure our target audience were able to walk away with a clear, simple  take out from their exposure to the campaign, which we felt 'Now even Better Fred' encapsulated perfectly."

The campaign strategy was devised by BJL. The advertising creative development was led by BJL co-Creative Directors Tom Richards and Pete Bastiman. The ads were produced by Mainframe. Media strategy has been handled by MediaCom (North) and the advert can be viewed at http://www.youtube.com/watch?v=s-4UwL7BNlc

Contact - mark.pearson@betfred.com