MANCHESTER, England, November 24, 2011 /PRNewswire/ --

It may be outside the transfer window but Betfred have made a major new signing to shock the betting world!

     (Photo: http://www.newscom.com/cgi-bin/prnh/20111124/494843 )

Soccer AM's Helen Chamberlain has agreed to be the new face of Betfred's very popular bet Goals Galore. Helen will be the star of a major advertising campaign starting on Sky TV in December. Plus the Soccer AM presenter will be the new face of 'Goals Galore' in all Betfred's 1350 shops, online and on the mobile.

Helen Chamberlain,

"I really enjoyed filming the commercial, especially as Fred was in it too. I love a flutter so I'm looking forward to having a punt on Goals Galore - it's so easy to do too, in fact I reckon Fred is going to be skint by the end if it!"

Betfred boss Fred Done,

"It was great working with Helen and I am delighted she has agreed to be the new face of Goals Galore. I can't believe how popular the bet has become and this will just make it even bigger. More than ever I will be praying for clean sheets!"

The advert was filmed in Betfred's King Street West branch in the centre of Manchester and in other locations around the city centre. Betfred have released a special behind the scenes video featuring the making of their new advert which can be viewed at http://www.youtube.com/watch?v=Xsu1Gp2HRsw

Betfred worked with advertising agency BJL on the project and their Managing Director Nicky Unsworth was delighted to be involved.

"It's great to work with such a big brand as Betfred and was a really exciting project for us. Helen Chamberlain was also a pleasure to work with and I think she is a great signing for Betfred."

The production on the advert was carried out by The Gate based in Manchester.

Goals Galore was launched by Betfred in August 2009 and has become their most popular football bet. You don't have to select who is going to win a match, all you have to do is pick matches where you think both teams will score.

Goals Galore is available in all Betfred's 1350 shops,  at http://www.betfred.com and on the mobile.

Contact: mark.pearson@betfred.com

SOURCE Betfred