BENGALURU, India, December 12, 2014 /PRNewswire/ --
- After the resounding success of Bangalore Midnight Marathon 2013, the organizers are back for the 2014 edition
BMM, Asia's only Midnight Marathon, was conceived by Rotary Bangalore IT Corridor (RBITC) and the first edition run was held on 19th May 2007. Since then this event is growing from year to year and today people from more than 20 countries are participating in this event and also the number of runners has increased, from 2400 in the year 2007 to 10,000 runners, apart from 45 Corporates participating in the event held in 2013, being the seventh edition of the run. RBITC's effort in making BMM a mega event is laudable as it focuses both on bringing about awareness amongst today's youth of the need to be physically fit and mentally strong and also transforming this as a vehicle for raising funds for various charitable activities, aimed at bringing about a difference in the lives of the underprivileged section of the society. Today, BMM has become the largest fund-raising platform for RBITC. Some of the major activities undertaken by them are Adoption of Government Schools, Medical Surgeries, Free Eye Surgeries, Holding Blood Donation Camps, Integrated Village Development, Potable Water Project etc.
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As these objectives are in tune with the SBI corporate philosophy, we associated with this event in Dec 2013. Our support for this event was only to ensure that the society at large will benefit from the synergy of the corporate philosophy of State Bank and the social objectives of Rotary. The event was held on 14.12.2013 at KTPO, Whitefield with Shri Milkha Singh as the Brand Ambassador with an apt theme 'Bhaag Bengaluru Bhaag'. A good many people witnessed and participated in the various events held on this occasion.
BMM for the current year will be held on 20th December 2014 and Ms Mary Kom has also been brought in as an additional Brand Ambassador. The event's theme is "RUN ON SWACHH BENGALURU" which is in tune with the Prime Minister's call for "SWACHH BHARATH".
About State Bank of India:
SBI is not only the largest bank in the country but also a leading name in the banking space for fulfilling its responsibilities as a corporate citizen. The bank keeps aside 1% of its profit for CSR activities. During the financial year 2012-13 as against the target of Rs. 117 Crore, Bank spent Rs. 123 Crore and during 2013-14 Bank spent Rs 148 Crore as against a target of Rs 147 Crore under various CSR activities throughout the country.
State Bank of India welcomes you to explore the world of premier banking in India. The Bank is actively involved since 1973 in Community Services Banking. All our branches and administrative offices throughout the country sponsor and participate in a large number of welfare activities and support social causes for the upliftment of the underprivileged. Our business is beyond banking because we touch the lives of people everywhere in many ways.
SBI shall continually strive to excel in all fields and participate in the economic growth of the state, whether it be in the areas of banking or community development.
Contact: Roopa Sri, roopa.sri@sbi.co.in , +91-80-25943103
Video:
http://www.multivu.com/players/English/7398551-bengaluru-midnight-marathon-2014/
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