BORDEAUX and MARSEILLES, France, November 5, 2012 /PRNewswire/ --
In January 2012, BEM and Euromed Management announced a rapprochement to create a European centre of excellence for business education. Our objective: to become within 5 years one of the best 15 leading European Schools.
This merger will allow the new school to achieve the international standards required to remain a 'Triple Crown' accredited school and to offer a global outreach to all its stakeholders. The mission of KEDGE Business School is to meet international challenges in research whilst developing new and innovative teaching programmes.
The school will thus become the leading French research group in managerial sciences, a development strategy in emerging markets will be implemented, in particular towards Asia, and new ways of teaching and business skill development will be designed.
These ambitions have led us to find a new name and visual identity, a global brand to support this new school and its international ambitions; KEDGEBusiness School is our new identity.
This is a brand with its roots in France but one that is open to new horizons, an easy- to pronounce, positive name in different cultures and languages. In English the word "kedge" means a small anchor attached to a line for moving a ship. KEDGE thus means going in a new direction, towards new destinations, a turning point in exploration. This name symbolises the link between our member schools, but it is also the symbol of the link between people and evokes the need of being anchored within our eco-systems and reminds us of our environmental responsibilities.
The legal merger between BEM and Euromed Management will come into force on 1st July, 2013.
KEDGE Business School will be governed by a Board presided by François PIERSON, the Euromed Management Chairman and a Vice-Chairman to be appointed by the Bordeaux Chamber of Commerce and Industry.
Highlights in the KEDGE schedule
September 2013: First KEDGE Business School student intake
End of 2013: Opening of a new European campus
End of 2014: Opening of a new campus outside Europe
From 2013, KEDGE Business School will offer a joint entrance examination for their Financial Times-ranked "Master in Management".
There will also be a much stronger global outreach with the sharing of the Bordeaux and Marseille foreign campuses. New services to enhance employability and business relations abroad will be developed as well as projects allowing greater opportunities for students to study abroad.
Teaching methods will be a key success factor for incoming students with possibilities to foster new specialised skills, a unique offer in executive education and more MBA programmes. All students will be able to access shared on-line resources and KEDGE Business School will be implementing a corporate programme in tune with company needs.
SOURCE KEDGE Business School