MACAU, October 27, 2015 /PRNewswire/ --
Belstaff is delighted to announce the arrival of its first store in Greater China, as part of the ambitious Studio City project in Macau. The opening marks the brand's continuing development within the Asian market, following the launch of three Korean stores since September 2014, and the establishment of Belstaff Japan KK in July 2015 with openings planned from March 2016.
Under the leadership of Chief Executive Officer, Gavin Haig, the Macau opening is a further extension of Belstaff's commitment to expand its global footprint. "We are pleased to announce this opening in Macau showcasing the continuation of long-term investment for Belstaff in both China and wider Asia over the coming years. Studio City is destined to become a retail mecca within Macau and we are pleased to be a part of this luxury shopping experience. Macau has a great reputation for luxury fashion and it makes sense to start our Chinese offering here, within one of the world's most dynamic and exciting retail environments."
Belstaff has established a strategic partnership with Rainbow Group Macau for this new retail franchise operation.
The store launches with the Autumn/Winter men's and women's collections showcasing British heritage and design innovations, combined with a modern sensibility. Belstaff's iconic hand-waxed cotton and leather pieces will be available there, in addition to seasonal ready-to-wear and accessories.
The Studio City store references elements of the Belstaff House flagship on London's New Bond Street, designed by eminent interior designer and architect William Sofield. The 196msq store displays signature Belstaff characteristics including wooden floors, leather seating, custom cork walls and bespoke crafted cabinets to create an ambient and inviting atmosphere. Large-scale light boxes display current campaign imagery. The moto-heritage of the brand is referenced with a vintage Royal Enfield bike displayed at the front of the store.
Archive imagery around the store depicts the brand's 91-year history, including images of current Global Ambassador David Beckham.
Studio City Macau
Estrada do Istmo, Cotai, Macau
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff's rich history and archives. Belstaff is headquartered in London and showrooms reside there, and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and six freestanding boutiques in Europe and the United States, through select wholesale distribution worldwide and on http://www.belstaff.com