LONDON, September 18, 2013 /PRNewswire/ --
David Beckham opened Belstaff House at 135-137 New Bond Street. The event was celebrated with a motorbike parade down London's home of luxury retail, New Bond Street, which had been closed to traffic for the occasion.
The event marked the announcement that David Beckham will front Belstaff's Spring/Summer 2014 global advertising campaign, which will be photographed by Peter Lindberg and inspired by the late great Belstaff aficionado Steve McQueen.
Beckham officially opened the doors to the 26,000 square foot historical building and greeted the band of bikers - who were dressed in vintage and current Belstaff - as they dismounted their motorbikes outside Belstaff House, the brand's new London flagship, to great excitement from the surrounding crowds and over 700 guests.
Beckham then celebrated the opening and announcement inside the store with an exclusive party made up of VIPs, London society and international fashion press into the night.
Notes to editors:
Belstaff House is a 3,500 square foot boutique on the first floor of the 26,000 square foot historical building. Harry Slatkin, Belstaff's Chief Executive Officer and Vice Chairman, worked with William Sofied of Studio Sofield to design the Belstaff House. The full range of Belstaff men's and women's ready-to-wear and accessory collections, as well as and The Goodwood Sports and Racing Collection by Belstaff will be available at New Bond Street Belstaff House.
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff's rich history and archives. The Swiss luxury brand leader, Labelux Group along with Harry Slatkin and Tommy Hilfiger, bought Belstaff in June 2011 with the goal to re-launch and firmly position Belstaff as a British luxury lifestyle brand with multiple product categories including women's and men's ready to wear, outerwear, handbags, shoes and accessories. Today, Belstaff is headquartered in New York and London and showrooms reside in London, New York and Milan. Belstaff is currently sold through ten freestanding boutiques in Europe and select wholesale distribution worldwide and http://www.belstaff.com
For more information and images, please contact:
Connie Chamberlayne at The Communications Store on Connie@tcs-uk.net
Arabella Halfhide at The Communications Store on Arabella@tcs-uk.net