BERLIN, August 31, 2017 /PRNewswire/ --

Beko announces ground-breaking new healthy eating initiative in association with FC Barcelona 

• IFA 2017: Beko, the official partner of the everyday, to preview its exciting new global initiative 'Eat Like a Pro', in partnership with FC Barcelona at IFA, Berlin 
• Aimed at tackling the rising issue of childhood obesity via a range of family and global community initiatives 

Beko is proud to launch 'Eat Like A Pro', its new initiative with support from FC Barcelona aimed at raising awareness of the rapidly growing rates of childhood obesity around the world. The campaign aims to tackle the issue by empowering and helping parents globally on the importance of healthy eating whilst encouraging children to emulate their FC Barcelona heroes and 'Eat Like A Pro'.

Ella Mills AKA Deliciously Ella and FC Barcelona football legend Patrick Kluivert joined Beko today at IFA for the campaign announcement, showing their support whilst sharing their expertise and tips on healthy living.

The full campaign will be rolled out globally from January 2018, and will engage with families, schools, communities and homes around the world to rethink their food choices, and 'Eat Like A Pro'.

Hakan Bulgurlu, CEO Arcelik A.S.: "Childhood obesity is truly a global issue. If current trends continue the number of overweight or obese under-5s will reach 70 million by 2025. At Beko, we believe we can help tackle this crisis in two important ways: by our innovative technologies that make healthy eating easier; and by generating excitement amongst children to eat healthily. Our Eat Like a Pro initiative aims to make healthy food enticing to children throughout the world, helping them eat what their heroes eat. Our aim is simple, to help reduce childhood obesity through prevention and education." 

Patrick Kluivert comments: "For me to play at the top of my game for more than 15 years, healthy eating and nutrition was so important to me. I have passed all of this down to my children today and the Beko global initiative of Eat Like a Pro can inspire families and children all around the world to eat healthier food."

The campaign also aims to grant families exclusive access to the eating habits of the team's finest players via not only the 'Eat Like A Pro' recipe book, featuring exclusive recipes by FC Barcelona nutritionist Dra. Mª Antonia Lizárraga Dallo and Ella Mills, but also through the 'Eat Like A Pro' website. Here, parents, children and families can access a range of fun activities, healthy eating hints and tips and recipes enabling Beko to inspire, raise awareness and educate families on the importance of a healthy, balanced lifestyle.

Ella Mills comments "It's great to be part of this initiative for which I have created a number of recipes that I'm thrilled to share, which show that healthy eating is easy and needn't mean compromising on taste! 

I'm excited about being part of a campaign that aims to reach families worldwide on the issue of childhood obesity, and with the support of Beko and FC Barcelona I hope that we can really make a difference by showing how delicious healthy eating and good nutrition is key to fighting this worrying global epidemic."

Schools in a number of countries will also be offered the opportunity to get involved in the campaign via educational materials, activities and opportunities to meet spokespeople and ambassadors.

In addition, Beko will be announcing an exciting collaboration to reach global communities to raise awareness, and educating on the dangers of childhood obesity. More to come, watch this space!  

Notes to Editors 

About Beko:  

Beko is the international home appliance brand of Arçelik Group and a Global Premium Partner of FC Barcelona. It offers product lines that include major appliances, air conditioners and small appliances. Beko is the leading freestanding home appliances brand in Europe in the white goods sector and has been the fastest growing brand in the overall European market between 2000-2016

With its leading position, Beko is one of the most important players in the UK's home appliances market and also holds top position in the French freestanding and Polish total white goods market. Additionally, Beko has become the fastest growing white goods brand in the German market, the biggest white goods market in Europe, in the last five years with nearly three-fold market growth.

For more information or imagery, please contact:
The Beko Global team 
Beko@mslgroup.com 
+44-7715998790

SOURCE Beko