Bed Bugs Bed Down in British Boudoirs

LONDON, April 27, 2016 /PRNewswire/ --

New cleanliness report uncovers duvet dirt and soap dodging... 

• A quarter of laundry dodging females have never washed their duvets
• Almost three quarters of blokes have washed duvets once in the past five months
• 78 per cent wait 12 months to wash duvets - nine months longer than recommended
• Biggest population of duvet dodgers live in Worcester

New cleanliness report, commissioned by Laundrapp, the on-demand laundry and dry cleaning service, uncovers unknown facts of bedroom grime across the nation and has found Brits falling foul of basic sanitary routines.

Closely inspecting duvet hygiene, the study finds from the 97 per cent of Brits who sleep with a duvet, an embarrassing 20 per cent admit it's never been washed - suggesting over 13 million Brits enjoy snuggling up under filthy duvets bursting with bacteria, dust mites and skin scales. A further 78 per cent reveal to have washed it only once in the past six to 12 months - an unpleasant nine months longer than the recommended time.

Surprisingly, domestic queens are reported to be less hygienic than their male counterparts when it comes to bedroom grime. A staggering quarter of females reveal their duvets have successfully dodged the inside of a washing machine since being purchased - unfazed by the rumored litre of sweat humans lose during a typical night's sleep. In contrast, 87 per cent of British blokes proudly look after their bedroom wares, with nearly three quarters washing it once during the past five months.

And it's not just what you sleep under, it's what you sleep in - a further 85 per cent of soap dodging females confess pyjamas are worn up to 52 hours on average before they see a soap, compared to just over half of males (57 per cent).

What's more, cleanliness doesn't improve with age either; 35-44-year olds seem to be the filthiest when it comes to bedroom cleaning habits.

The study also indicates the foulest duvet dodgers live in Worcester (45 per cent), closely followed by their neighbours who reside in:

• Cambridge (40 per cent)
• Plymouth (30 per cent)
• Aberdeen (30 per cent)
• Bristol (29 per cent)

Able to hold their heads high, homeowners in Swansea are the cleanest - almost a third (28 per cent) stating they washed their duvet in the last couple of days.

Edward Relf, Founder & CEO at Laundrapp, says; "We're horrified to hear how Brits let bedroom grime build up - especially with essential household items like duvets that soak up all that sweat and skin scales.

At Laundrapp, we understand how bad sanitary conditions can affect health. We pride ourselves on offering householders a simple, quality and convenient collect and deliver laundry service which keeps dust mites and bacteria at bay - combatting the worsening of allergies and respiratory conditions like asthma."

NOTES TO EDITORS 

About Laundrapp: 

Founded in 2014 and launching in early 2015, Laundrapp is a privately owned start-up, which provides an on-demand laundry and dry cleaning service dubbed the "Uber of Laundry". Laundrapp collects, cleans and delivers across the UK, offering customers a smarter and simpler way to do their laundry and dry cleaning. The company is dedicated to providing its customers with the highest quality cleaning experience, through the company's trusted and handpicked partner network.

The company was founded by London-based entrepreneurs with unrivalled expertise in the digital and mobile sectors. Digital entrepreneur & marketer, Ed Relf, is Laundrapp's Co-founder & CEO having previously been CMO / CCO of Mind Candy, the company behind Moshi Monsters. COO Antony Pink, previously a Strategy Consultant at Accenture, and CTO Nick Bransby-Williams, previously CTO at Sooqini, complete the executive founding team. 

For more information visit: http://www.laundrapp.com

For further press information visit: http://www.laundrapp.com/press

SOURCE Laundrapp