Beat the Brochure: European Travel Rebounds as Brits Seek Warmth

LONDON, May 20, 2011 /PRNewswire/ -- Beat the Brochure has seen an increase in the number of holidays booked by British travellers to European destinations; this surge has been driven by trips to warm weather destinations.

Online travel provider Beat the Brochure has charted a significant surge in the number of people booking holidays to Europe. Basing its analysis on recent sales figures, the company found that British travellers are heading on holidays to Crete ( http://www.beatthebrochure.com/holidays/Greece/Crete/default.asp), the Canary Islands, Spain and other continental destinations in much greater numbers this year.

Beat the Brochure also based its conclusion on numbers taken from the United Nations World Tourism Organization (UNWTO) (http://unwto.org/en), who found that the rate of international arrivals in Europe rose by six per cent in January and February of 2011. According to Beat the Brochure, these numbers closely reflect their own.

Daniel Ox of Beat the Brochure (http://www.beatthebrochure.com/) says: "During the first four months of the year we saw a significant surge in travel to European destinations. This owed to numerous factors including the economic resurgence and the harsh winter, indeed many people fled to warmer spots to escape the weather. This is excellent news as it shows that the travel industry is beginning to rebound in the wake of the recession, and we expect that Brits will go on more and more holidays as economic conditions improve."

According to Ox, Beat the Brochure's customers primarily concentrated on warm European destinations. He comments: "The surge we saw this winter was largely driven by people booking holidays to the likes of Tenerife (http://www.beatthebrochure.com/holidays/Canary_Islands/Tenerife/default.asp) , the Balearics and the Greek Islands. Given the ferocious winter experienced by most parts of the UK this is no great surprise - we are just thankful that so many people had the opportunity to escape to more pleasant climes."

About Beat The Brochure:

Beat The Brochure's technology brings all the leading UK travel suppliers together in one simple search, affording our customers access to the very best deals from leading operators such as Thomson, Thomas Cook and First Choice.

Our technology also has the ability to bring together a huge range of hotels, flights, cars and transfers to create your own bespoke package - offering you the ultimate in flexibility at lowest possible price in one seamless experience.

Beat The Brochure is part of the award winning Como Street Travel Group with offices based in Central London, Essex and Blackpool and Florida, now boasting a team of almost 100 experienced travel consultants.

http://www.beatthebrochure.com/ is a fully bonded member of the Travel Trust Association (TTA U0898) and is licensed by Civil Aviation Authority (ATOL - T7270) offering you and your money the very best in financial protection and peace of mind at all times.

SOURCE Beat the Brochure