Beat the Beiber Campaign Causes Social Media Stir for #ArmedForcesDay

LONDON, June 29, 2012 /PRNewswire/ --

Leading up to Armed Forces Day, Pringles is driving the biggest ever 'thank you' to our troops by encouraging the nation to Tweet: I'm saying thank you on #ArmedForcesDay. RT to show your support and set a world record for the chance to break a Guinness World Record, currently held by pop sensation Justin Bieber for 'Most widespread social network message in 24 hours'.

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UK media and celebrities are backing the Beat the Bieber campaign to show their support for the British Armed Forces; driving hundreds of Tweets before the record attempt has even begun [0:01 Saturday 30^th June to 23:59 Saturday 30^th June]. The record currently stands at 251,878 social media messages in 24 hours. This is being challenged across Twitter and Facebook, with results to be announced in the coming days.

Johnny Vaughan, who is attending the event says, "I'm really proud to be involved with Armed Forces Day. Everyone going to the national event is there to give their appreciation to the men and women that serve our country, and through the world record attempt that Pringles is driving we are engaging the social media community to get involved too.  What a great way to say thanks - I hope we manage to knock Justin Bieber off the top spot, but we'll have to wait and see."

Visitors to Armed Forces Day will be invited into a specially created giant Union Jack Pringles can to record personal video messages of thanks, along with a photo booth to capture 'thank you' pictures, which can be instantly emailed to people serving overseas and uploaded onto Twitter and Facebook.

Pringles supplies over half a million cans a year to the British Armed Forces serving on the frontline through its connections with NAAFI, a not-for-profit organisation that delivers a taste of home to our service personnel stationed all over the world.

Brand Manager for Pringles, Fiachra Moloney, commented "Armed Forces Day is all about raising awareness of the contribution the Armed Forces make and showing gratitude. Given Pringles is designed for sharing and we have one of the biggest Facebook fan communities in the world, we thought there was no better way we could support than by breaking a world record around as many people as possible publicly sharing their thanks".

Pringles has also launched a limited edition Union Jack can which will be available in stores throughout the summer.

SOURCE Pringles