Beach Holiday Fashion Bigger Than Ever in 2012, Say On the Beach

MANCHESTER, England, March 1, 2012 /PRNewswire/ --

With more designers debuting Resort collections than ever before, it's never been easier to hit the beach in style

With more designers than ever before launching their own beach-focused ranges this year, resort-wear is establishing itself as a serious high-fashion season in its own right. On the Beach, which specialises in late deal holidays, report that almost 200 designers' showcased 2012 resort collections. If there was ever a time to browse the web or window shop for this summer's suitcase ensembles, it's now!

Resort-wear began as a subset of the Spring/Summer fashion line, designed specifically for affluent fashionistas jetting off to warm foreign climes for a post-winter sunshine break. As both holidays and high-fashion have become more accessible over the years, to a far broader clientele, a growing number of design houses are now augmenting their S/S collections with dedicated Resort ranges.

Typically featuring lighter fabrics, nautical themes, Mediterranean colour palettes and plenty of cruise wear, this year's Resort collections introduced some hot new beachwear trends.

As one of the most colourful Resort-wear seasons yet, red dresses, vibrant colour blocking, shimmering silver and pale yellow emerged as the leading beachwear colour trends. Prints were bolder than ever before too, with Louis Vuitton, Gucci and Phillip Lim presenting striking head-to-toe print ensembles, and Stella McCartney, Givenchy and Preen opting for psychedelic mirrored floral prints.

Resort-wear is typically more lightweight, breathable, and easier to pack, and this year saw lace emerge as the lightweight fabric of choice. Alexander McQueen, Lanvin and Valentino all presented lace Resort-wear dresses and skirts, perhaps inspired by the popularity of Kate Middleton's renowned royal wedding gown of last summer.

As for accessories, colour-pop pink purses featured on several major Resort runways, and while wide brim hats remain de rigueur, the visor emerged as the new essential beachwear accessory.

"With so many new collections to choose from, and so many new trends emerging from this rapidly growing fashion sector, Resort-wear is attracting more attention than ever before," explained a spokesperson for On the Beach.

"There's never been a more holiday-oriented year for fashion and it's great news for travellers looking for some holiday fashion inspiration.

"High-fashion holiday wear is becoming more accessible than ever, and anyone can take inspiration from the emerging trends, whether they're enjoying a luxurious holiday or jetting off on a late deal bargain."

If you're looking for the perfect beach holiday or chic city break to show off your new holiday wardrobe, On the Beach specialise in great late deal holiday packages, Turkey holiday deals and affordable beach getaways. Check the website for the latest deals on flights and accommodation worldwide, all year round.

About On the Beach

Founded in 1995, On the Beach is one of the UK's leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world's most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online at http://www.onthebeach.co.uk or by calling the UK call centre on 0870-606-07-08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

Media Contact: Jamie Wortley, Jamie.Wortley@onthebeach.co.uk, +44(0)7877589910