GRAZ, Austria, September 18, 2012 /PRNewswire/ --
Lyoness has taken the next step with a top brand. With the introduction of the Cashback Card the DIY expert "bauMax" has strengthened its long and successful collaboration with Lyoness.
With the introduction of the Cashback Card in all the "bauMax" branches, Lyoness has succeeded in expanding the shopping possibilities for the Members, as well as improving the service. As well as its simplicity and practicality, the Benefit Card combines the "Money back" guarantee with long-term customer loyalty with the Loyalty Merchant.
Following its successful cooperation on a Voucher basis, the DIY chain bauMax has expanded its collaboration with Lyoness and now accepts the Cashback Card in all its branches. "The introduction of the Cashback Card was the next logical step for us", says the bauMax International Marketing Leader, Harald Schmidl. "Lyoness Members can now shop with us in Austria, the Czech Republic, Slovakia, Turkey, Romania, Bulgaria, Slovenia, Croatia and in Hungary using the Lyoness Benefit Card and receive money back." The Vouchers previously used are still valid in Austria, the Czech Republic, Slovakia, Slovenia and Hungary. The Cashback Card is currently being used by more than 55% of all Austrian Lyoness Loyalty Merchants.
Since 1977 "bauMax" has been equipping professionals and DIY enthusiasts with a wide range of tools, building materials, interior and garden design essentials. In a total of 159 stores the DIY chain supports its customers with their building and DIY projects, from the concept right through to the completion through its customer orientated complete service.
Lyoness is an international sector spanning shopping community as well as a Loyalty Programme for the regional, national and international trades. It is active in 28 countries throughout Europe, as well as in the USA, Canada, Brazil, the United Arab Emirates, Qatar and South Africa and in the Asian Pacific region in Hong Kong, Macao, Australia, Thailand and on the Philippines and currently has 850 employees. More than 2.4 million Members use the Lyoness Benefits at 20,000 Loyalty Merchants.
Further information can be found at http://www.lyoness.com.
Head of Public Relations
Lyoness Management GmbH
SOURCE Lyoness Management GmbH