Bathrooms.com Launches Cross Channel Campaign With Dynamo PR
LONDON, April 14, 2013 /PRNewswire/ --
Bathrooms.com chooses to integrate television, Social, Search, and PR activity to boost brand awareness
Bathrooms.com, a website which allows buyers to purchase quality bathroom design, has called in Dynamo PR to boost its profile and
re-launch the brand, starting off with a new Bathrooms.com logo and website.
Founded in 2004 by a husband and wife team, Bathrooms.com offers its customers high quality products from its specially designed bathroom ranges. Wanting to support quality design at a good price, Bathrooms.com have made it their mission to nurture relationships with craftsmen and consider great customer service as one of their core objectives.
Dynamo PR will begin work immediately on Bathrooms.com, utilising their traditional PR team alongside their ever-expanding digital team. The marketing strategy will concentrate on media relations, onsite content, PR SEO, Social, event support, strategic counsel, and conference programmes. Dynamo will also concentrate on increasing the brand visibility for Bathrooms.com with an increased focus on affordability and the importance of quality design.
The move signals a wider industry trend, in which search campaigns are required to leverage PR as the lines between these two industries continues to blur. Dynamo, amongst other agencies, are seeing an increase in work from clients looking to build quality natural SEO links and citations, a response to the multiple updates Google has made to its algorithm over the last year, including Panda and Penguin which focus on prioritising quality content sites, alongside the increasing requirement to incorporate Author Rank.
Ian Monk, CEO at Bathrooms.com explains the appointment and move: "We are very excited to be working with Dynamo PR. We wanted an agency that understands the increasing role PR can play in building strong onsite content and a natural back-linking strategy where links, likes and contacts are earned. They will be fantastic partners in helping us grow the brand awareness of Bathrooms.com in the UK."
"We believe in nurturing long term relationships with designers and craftsmen to give customers good design, at prices that will help them create more than they ever thought possible. We are proud of our mission and want to focus on communicating this to customers and getting them to ask 'Why shouldn't everyone be able to afford good design?'. We'd love more UK consumers to join in our passion for democratising good design, service and inspiration for the home."
Bathrooms.com is a UK company, born and raised, and the brand re-launch has been timed to coincide with the launch of their new website, new products for customers and a series of televised commercials which will be testing their advertising on non-terrestrial TV with a focus on ABC1s and topical programming, alongside all home & garden magazines and the majority of newspapers. This bold move will see Bathrooms.com spending £300k per month on all advertising and assuring a bold and fully integrated campaign.
The main challenge for Bathrooms.com is to ensure that the new and the existing customer base continue to benefit from the high personlised levels of customer care with the excellent products they have grown to know and love. Ian is keen to stress that "Everyone should be able to afford good design, and know they can trust the team behind it."
Bathrooms.com was founded in 2004 and have been providing the UK and Ireland with affordable bathroom design ever since. Bathrooms.com believe in nurturing long term relationships with designers and craftsmen to give customers good design at prices that will help them create more than they ever thought possible. Based in Watford, the Bathrooms.com team are on a mission to democratise good bathroom design.
Press contact:
Lexi Mills at Dynamo
Mobile: +447825739243
Email: lexi.mills@dynamopr.com
Twitter: @leximills
Skype: leximills
SOURCE Dynamo PR
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