DUBLIN, Dec 8, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Bathroom Scales - Global Strategic Business Report" report to their offering.
This report analyzes the worldwide markets for Bathroom Scales in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.
The report profiles 29 companies including many key and niche players such as 
- AWM Limited (UK)
- Bonso Electronics Ltd. (Hong Kong)
- Fitbit Inc. (US)
- Groupe SEB (France)
- Guangdong Xiangshan Weighing Apparatus Group Ltd. (China)
- Zhongshan Camry Electronic Co., Ltd. (China)
- Johnson Measures and Weights Ltd. (Hong Kong)
- Leifheit AG (Germany)
- Soehnle USA (US)
- Omron Healthcare Co., Ltd. (Japan)
- Omron Healthcare Europe B.V (Europe)
- Salter Housewares Ltd. (UK)
- Shine (HK) Development Ltd. (Hong Kong)
- Tanita Corporation (Japan)
- Tanita Corporation of America, Inc. (US)
- Taylor Precision Products, Inc. (US)
- Withings (France)
Key Topics Covered:
1. INDUSTRY OVERVIEW 
Global Bathroom Scales Market Driven by Increased Focus on Weight Management 
The Evolution of Bathroom Scales 
Digital Bathroom Scales to Outpace Demand for Mechanical Bathroom Scales 
Leading Digital Bathroom Scales 
Top Four Digital Weighing Scales Under US$30-60 Range 
Product Innovations Pioneer Growth 
Novelty in Designs and Enhanced Accuracy of Products to Enthrall Customers 
Bathroom Scales Integrated with Body Fat Analyzers Gain Popularity 
Talking Bathroom Scale: Recent Advancement 
Wide Assortment of Motifs made Possible by Using Glass 
Next Generation Scales Gain Market Traction 
High-Tech Scales Gradually Making Inroads into the Bathroom Scales Market 
Select Popular Bathroom Scales 
2. KEY GROWTH DRIVERS 
Epidemic Proportions of Obesity Lead to Increased Focus on Weight Management 
Emerging Middle Class in Developing Countries to Boost Market 
Aging Population Boosts Demand for Bathroom Scales 
Increasing Disposable Income Propelling Sales of Weighing Scales 
Longer Life Expectancy Bolsters Market Growth 
Women: A Major Target Group 
Increased Importance on Grooming Among Men Opens Up New Potential Growth Market 
Expanding E-retail Market Aiding in Market Growth 
3. PRODUCT OVERVIEW 
Bathroom Scales Defined 
Mechanism 
Bathroom Scale Manufacturers' Dilemma Regarding Weighing Capacity 
Scales for Weighing Children and Adolescents 
Types of Bathroom Scales 
Analog Scales 
Body Composition Monitors/Scales 
Mechanical Bathroom Scales/Counter Balance Scales 
Digital Bathroom Scales 
Features Present in a Modern Digital Weighing Scale 
Weight Capacity 
Platform Size 
4. RECENT INDUSTRY ACTIVITY 
Nokia Completes Acquisition of Withings 
5. PRODUCT INTRODUCTIONS/INNOVATIONS 
Polar Unveils Polar Balance 
Under Armour Launches UA HealthBox 
Philips Launches Suite of Health Monitoring Devices 
Nokia Technologies Unveils Withings Body Cardio 
EatSmart Launches EatSmart Precision 550 Bathroom Scale 
EatSmart Launches New Digital Body Fat Scale 
Xiaomi Unveils Mi Smart Scale 
Garmin Rolls Out New Products 
iHealth Introduces iHealth Core 
6. FOCUS ON SELECT GLOBAL PLAYERS
7. GLOBAL MARKET PERSPECTIVE 
Total Companies Profiled: 29 (including Divisions/Subsidiaries 37) 
- The United States (15)
- Japan (3)
- Europe (12)
- - France (3)
- - Germany (5)
- - The United Kingdom (2)
- - Rest of Europe (2)
- Asia-Pacific (Excluding Japan) (7)
For more information about this report visit http://www.researchandmarkets.com/research/2pvn9r/bathroom_scales
Media Contact:
Laura Wood, Senior Manager 
press@researchandmarkets.com  
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