HONG KONG, June 29, 2014 /PRNewswire/ --
Partnership aims to raise $1,000,000 to help promote literacy across Asia and Africa with Room to Read
Barclays Moontrekker has chosen JustGiving, the world's social platform for giving, to be its official fundraising partner for the second year running.
The partnership will see JustGiving working closely with the Barclays Moontrekker, a 30 or 43 kilometre trek at night through the amazing Lantau Island mountains, to help its 1500 participants reach more people, raise more money and inspire more giving.
The organisers of Barclays Moontrekker, now in its 6th year, are encouraging anyone taking part in the 2014 race on Friday 10th October to take advantage of JustGiving's online platform. William Sargent from Moontrekker commented: "Barclays MoonTrekker is the regions' top overnight endurance trail race that takes part on LantauIsland. Last year we took fundraising for the event online for the first time and saw a record $753,000 raised for Room to Read. Thanks to JustGiving's world-class platform this year we believe we're on course to beat this total."
JustGiving has a rapidly growing user base in Hong Kong, raising more than $9.3mn for good causes over the past year. The partnership means Barclay's Moontrekker fundraisers will benefit from JustGiving's tailored digital fundraising toolkit, including their unique 'one touch' donation process and fully integrated social media sharing tools. The Moontrekker website will also see even deeper integration, using JustGiving's global APIs to create an online fundraising leader board for participants.
Nikki Kinloch, JustGiving's Director in Hong Kong, added: "We're very proud to be working once again with one of Hong Kong's most iconic fundraising events. The funds raised had a substantial impact on helping Room to Read Hong Kong to fund several of its initiatives and we look forward to being able to do the same again this year"
For more information on how partnering with JustGiving can maximise your exposure for your fundraising event, please visit the JustGiving blog: http://blog.justgiving.com/how-partnerships-can-create-maximum-exposure-for-your-fundraising-events-by-room-to-read/
For more information on fundraising for the Barclay's Moontrekker please visit: http://www.barclaysmoontrekker.com/en/fundraising-top/leaderboard.html
Notes to Editors
JustGiving is the world's social platform for giving, enabling over 22 million people to raise $16.4 billion for over 13,000 charities since launching in 2001. Through online and mobile, JustGiving brings the best that technology has to offer to charities worldwide, with more charities recommending JustGiving than any other online fundraising platform.
A social business, JustGiving exists by charging charities a small fee on donations, re-investing any surplus cash into developing innovative world-class technology to make giving to charity easier and quicker.
JustGiving is the most visited charity giving portal in the world and was voted Best Giving Platform by Institute of Fundraising Members at the 2014 Partners in Fundraising awards. In 2009, CEO Zarine Kharas joined previous recipients Sir Tim Berners-Lee and Professor Stephen Hawking in being awarded the RSA's Albert Medal, for "democratising fundraising and technology for charities."
For more information please contact:
Country Director Hong Kong