HELLERUP, Denmark, February 6, 2014 /PRNewswire/ --

This week, Saxo Bank is unveiling a behind-the-scenes campaign to show day to day life inside the Copenhagen-based online trading and investment bank.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/64997-saxo-bank-founders-one-campaign

In a new global campaign, called "Number one. Just like you",  the founders and joint CEOs of Saxo Bank, Kim Fournais and Lars Seier Christensen, will launch a series of videos showing unseen and authentic everyday processes inside the Bank. With unprecedented access to the heart of the Bank, the highly respected film director, Kasper Torsting, has followed the two founders of Saxo Bank for the past 4 months to see firsthand life inside the Bank.

More than five years after the global financial crisis, banking industry bosses remain deeply unpopular but Saxo Bank chose to use its two founders and CEOs to honestly and authentically capture the daily lives of the two people who embody the Saxo Bank ethos.

The campaign launching this week will show un-staged footage of life inside Saxo Bank including the two founders' continued pivotal role in product development and client relationships. It also features the team behind the Bank's award-winning trading platform and products, as well as the two founders' daily interaction with customers.

Henrik Lykkesteen, Head of Global Marketing, comments: "As an online trading and investment bank, transparency is at the heart of everything we do. We wanted the filming to be a genuine reflection of life at Saxo Bank and the way we interact with clients and develop new products. The stories and events of this campaign are all authentic. We believe it's the best way to build trust and long term relationships with our clients and to tell Saxo Bank's story to a broader audience."

Henrik added, "It's the first time we have aimed to do an integrated campaign that uses all platforms and channels simultaneously. The campaign is a step away from traditional financial communications. We wanted to move away from the tired and generic financial marketing that is perhaps synonymous with this industry, solely based on endless numbers, facts and product specs.  Instead, we are being fully transparent about who we are and what we do and conveying those key facts into our messaging through real-life stories, which we believe is an industry first."

Kasper Torsting is a skilled documentary maker, widely known for his involvement with the award-winning movie Armadillo, an upfront account of growing cynicism and adrenaline addiction in young soldiers in Afghanistan.

About Saxo Bank

Saxo Bank is a leading online trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. Its financial community portal, TradingFloor.com, is the first multi-asset social trading platform. A fully licensed and regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader platform, accessible on PCs, tablets or smartphones through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 25 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.

Link to films

http://www.saxobank.com/one/

Hash tags

#no1justlikeyou #saxobankcampaign #integratedmarketing

Video: http://www.multivu.com/mnr/64997-saxo-bank-founders-one-campaign

SOURCE Saxo Bank