LONDON, July 7, 2015 /PRNewswire/ --
First of its kind partnership uses big data to engage super fans globally
Disciple Media, the music technology company, has today announced a partnership with BandPage, the central profile which musicians use to engage and sell to hundreds of millions of fans around the globe, to target musician-specific mobile apps to their super fans. From this partnership, artists which sign up with Disciple will benefit from BandPage's wide portfolio of partnerships and behavioural targeting capability reaching over a billion music fans across multiple platforms including Spotify, Shazam, Rhapsody, VEVO, Napster, iHeartRadio, Rdio, Xbox Music, LyricFind and more.
Disciple Media and BandPage will be together creating innovative marketing campaigns involving artists themselves, and targeting their "super fans" based on user interaction and behaviour on various music platforms. Through this partnership, fans can now learn more about artists like Luke Bryan, Rufus Wainwright and Simon Posford through bespoke mobile platforms from Disciple Media. Campaigns will include targeted notifications through BandPage's recently announced data partnership with Rhapsody as well as other targeted communications such as audio ads directly from musicians to their fans, targeted emails and more.
"We're delighted to be partnering with such a forward thinking company. We're particularly excited that we are the first mobile platform to be distributed through BandPage. We're looking forward to working together and creating new initiatives with them and their commercial partners. Thanks to the partnership we have with BandPage, artists who sign up to Disciple will benefit from BandPage's amazing distribution portfolio targeting over a billion music fans across the world," explains Leanne Sharman, COO at Disciple Media.
BandPage, on a mission to leverage audience listening behaviours to help musicians generate billions in new revenue, will be working together with Disciple Media to analyse artist audience data and in turn to establish behavioural patterns, tailoring rewards and VIP offers based upon the findings.
"From our work with over 500,000 musicians, we have seen that rich experiential offers that help fans connect to their favourite musicians are the single greatest untapped revenue opportunity in the music business today," said Doug Scott, Vice President of Marketing and Artist Relations at BandPage. "Every musician should have these types of offers in their BandPage Store and the mobile products produced by musicians using Disciple Media's platform create excellent and highly relevant offers to target to their biggest fans."
This unique partnership between BandPage and Disciple Media signals the start of more collaborations and partnerships between young, successful and entrepreneurial companies, to provide better for both fans and artists alike. The partnership is live as of today and is the first of its kind. For more information, visit DiscipleMedia.com.
About Disciple Media
Disciple Media is a music technology company that creates and powers next generation channels for influencers and creators. The company was founded in 2013 by Benji Vaughan - musician, record producer and entrepreneur. Benji's own artist experience and his tech vision led him to develop what he knew was clearly missing in the market - a next generation mobile App to monetise content. Fast forward to 2015 and our mobile platform is truly built by talent for talent, focusing on delivering optimal 'in the moment' fan experiences, whilst giving talent a bespoke, intuitive interface enabling easy fan engagement, revenue creation and data analytics.
BandPage is the central profile that more than 500,000 musicians use to engage and sell to over a billion fans across the largest music services in the world. The BandPage Platform and Marketplace powers musicians' content and stores across Spotify, Rhapsody, iHeartRadio, Shazam, Google, VEVO, Live Nation, Xbox Music, LyricFind, Rdio, StubHub and more. Musicians can set up their BandPage Profile for free, which includes their music, tour dates, photos, bios, videos and store at: http://www.BandPage.com.
About Benji Vaughan
Successful musician, producer and entrepreneur, Benjamin Vaughan is the CEO of Disciple Media. Benji has worked with a number of world-renowned brands prior to founding Disciple Media in 2013.
About Leanne Sharman
Former Warner Music Group and Napster's first UK executive, Leanne Sharman is Disciple Media's COO and is leading the company's strategic partnerships and talent deals.
SOURCE BandPage and Disciple Media