LONDON, July 29, 2016 /PRNewswire/ --
BAILEYS XC™ is new innovation from world's number one liqueur brand*
BAILEYS®, the brand that brought about an innovation in Irish whiskey with cream, today announced the launch of an exciting, new, premium product available exclusively to shoppers in duty free - BAILEYS XC™.
BAILEYS XC combines cream, Cognac and fine spirit and takes its name from the 'Exceptional Cream' liqueur showcased in this luxury blend.
BAILEYS XC heralds an innovation in drinks alchemy from BAILEYS, bringing together cream, Cognac and fine spirit of unquestionable quality for a smooth, indulgent flavour and a new taste experience for liqueur lovers.
Inspired by timeless French sophistication and the growing popularity of luxury liqueurs amongst shoppers in duty free, BAILEYS XC gives travellers a new product which cannot be purchased elsewhere.
Presented in a stunning gold and blue, intricately designed bottle featuring an eye-catching hologram effect, BAILEYS XC is designed to appeal to those shoppers looking for something unique and indulgent.
Peter Fairbrother, Global Marketing Director of Diageo Global Travel, said, "We are thrilled to bring shoppers in duty free this exclusive new product from BAILEYS. BAILEYS XC is a liqueur of the highest quality, showcasing premium ingredients and beautiful packaging - and it tastes as good as it looks."
"We know that BAILEYS traditionally performs well with female shoppers and those looking an escape from the ordinary, and we're confident that this luxurious new product will appeal to new and existing BAILEYS customers."
Designed to take pride of place in the drinks cabinet, it makes for a gift of unquestionable style, retailing at £15.00/€16.00/$22.50 (RRSP) for a 50cl bottle.
From today, travellers can pick up BAILEYS XC from selected airports worldwide.
Baileys® is the world's first Irish cream liqueur, a unique blend of smooth Irish cream with quality spirits and whiskey. It has won more medals than any of its competitors in the 'cream liqueur category' at the prestigious San Francisco world spirits awards and is the 2012 Gold Winner. It's the number 1 liqueur brand in the world, with over 70 million bottles sold across 150 countries each year.
For more information please visit the Baileys website: http://www.baileys.com
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com. Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com , for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
Please drink responsibly, visit http://www.DRINKiQ.com
The BAILEYS word and associated logos are trademarks © R&A Bailey & Co 2016
SOURCE Diageo Global Travel