AMSTERDAM, December 22, 2015 /PRNewswire/ --

Backbase is listed twice in the top 3 for the 'B2C: Portals for Marketing, E-Commerce, Support' and 'Portal as a Common Architectural Framework' use cases. 

Today, Backbase, the software company behind the omni-channel Customer Experience Platform (CXP) and Digital Banking Platform (DBP), is happy to announce its inclusion in the Gartner Critical Capabilities for Horizontal Portals report. Out of four use cases, Backbase received the third highest score in the 'B2C: Portals for Marketing, E-Commerce, Support' and the 'Portal as a Common Architectural Framework' use cases. You can read the full report via: https://portal.backbase.com/2015/gartner-cc-portal.php

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In the 2015 Critical Capabilities for Horizontal Portals report, Gartner evaluated 13 Horizontal Portal vendors across four use cases most common for horizontal portal software.

Backbase has been delivering horizontal portals, mobile apps and complete omni-channel projects for the past years, for leading enterprises across the globe. Since 2010 Backbase has been included in Gartner's Horizontal Portals Magic Quadrant, currently positioned the 'Visionaries' quadrant.

"We are very proud to again be included in an evaluation by one of the leading industry analysts," said Backbase CEO, Jouk Pleiter. "We believe our scoring indicates that Backbase brings strong innovation to the marketplace, traditionally dominated by billion dollar companies that are still banking on legacy software. Our rating shows that we deliver a modern and agile alternative to the status quo."

About Backbase 

Backbase is a software company that creates products such as Backbase CXP and Backbase DBP, each designed to help financial institutions organize, create, and manage customer experiences across all channels, and on any device. Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting an outside-in approach, pleasing customers while delivering measurable business results. We believe that customer experience management is essential for gaining a competitive edge in the financial sector, helping organizations stand out from the crowd, while growing their business in the process. For more information visit http://www.backbase.com

Gartner, Critical Capabilities for Horizontal Portals, Jim Murphy, Gene Phifer, Gavin Tay, Magnus Revang, 10 December 2015. 

Gartner, Magic Quadrant for Horizontal Portals, Jim Murphy, Gene Phifer, Gavin Tay, Magnus Revang, 15 September 2015 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

SOURCE Backbase