Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Bacardi Corporate Responsibility Efforts Highlighted in 2017 Report


News provided by

Bacardi Limited

26 Sep, 2017, 14:05 GMT

Share this article

Share toX

Share this article

Share toX

Alcohol responsibility and environmental initiatives featured as part of commitment to sustainability initiatives worldwide

HAMILTON, Bermuda, Sept. 26, 2017 /PRNewswire/ -- Bacardi is actively engaged in global responsible drinking initiatives, reaching more than one million underage individuals with underage drinking prevention education programs, and cut its greenhouse gas (GHG) emissions intensity in half—more than a year earlier than its end of December 2017 target. These are just two of the many accomplishments detailed in the company's 2017 Corporate Responsibility (CR) Report.

This image opens in the lightbox
Cover of Bacardi Limited FY17 Corporate Responsibility (CR) Report. (PRNewsfoto/Bacardi Limited)

Video - http://mma.prnewswire.com/media/561285/Bacardi_Limited_Report_Highlight.mp4
Photo - http://mma.prnewswire.com/media/561284/Bacardi_Limited_CR_Report_Cover.jpg 

"Our commitment to being a responsible corporate citizen extends into every aspect of our business," says Facundo L. Bacardi, Chairman of family-owned Bacardi Limited. "Our corporate values of trust, caring, passion, and excellence guide how we do business, the premium products we make, and how we respond to our consumers, employees, and communities."

Bacardi focuses its award-winning CR efforts in five priority areas: 1) Marketplace (Alcohol Responsibility & Responsible Marketing); 2) Environment; 3) Responsible Sourcing; 4) People; and 5) Philanthropy & Community Investment. The 2017 CR Report details examples within these categories that employees carried out across the globe and highlights the company's progress against the Beer, Wine, and Spirits Producers' Commitments to Reduce Harmful Drinking, the Good Spirited environmental sustainability initiative goals, and the Bacardi commitment to support communities where we live and work.

"Stakeholder research informs our corporate responsibility direction and priority areas," said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. "In addition, we are guided by global standards and goals in our approach, including the UN Sustainable Development Goals, the UN Global Compact, and the Global Reporting Initiative Standards."

As a result of its ongoing efforts, the company, for the fifth consecutive year, made the annual Global RepTrak® 100 list released by Reputation Institute and published in Forbes, and moved up eight spots to #84 from the previous year.

Regarding its bold Good Spirited initiative, Bacardi achieved 'Zero Waste to Landfill' status at 11 facilities, toward its goal of every facility by 2022. In addition, Bacardi will sustainably source 100 percent of its sugarcane-derived products for BACARDÍ® rum from certified Bonsucro suppliers by the end of 2017—five years sooner than the original goal.

As part of its Philanthropy & Community Investment efforts, Bacardi worked within the communities where it operates and through its 'Spirit of Life, Caring Together' volunteer initiative in more than 40 countries. Employees activated many local events such as blood drives, clothing and food donations, disaster relief, park cleanups, and tree plantings to help make a difference. The company also worked with the art community and through its BACARDÍ No Commission events in Miami, New York, and London put $3 million directly back into more than 80 artists' pockets.

Other key achievements in the five core areas of the Bacardi Limited 2017 CR Report, which encompasses April 1, 2016 – March 31, 2017, include:

  • Bacardi expanded its Slow Drinking initiative into Spain and Italy, promoting responsible consumption by transforming a simple drink into the art of tasting by giving priority to quality over quantity.
  • All Bacardi marketing agency contracts were in compliance with Producers' Commitments indicators and all traditional and digital media advertisements measured had at least a 70% minimum legal drinking age audience (or higher where required).
  • Water use efficiency vs FY06 improved by 46.5 percent, with a continued focus on reducing water consumption.
  • Ninety-one percent of Global Direct and 100 percent of Global Point of Sale suppliers are linked to Bacardi through Sedex (a nonprofit organization dedicated to improving ethical business practices in global supply chains).
  • Thirty-six percent of senior management roles at Bacardi are held by women—an example of the company's Women in Leadership initiative.
  • Bacardi's commitment to "Safety First" resulted in 18 accident-free sites, as well as the second-best year in 'Company Lost Time Accident' rate.

"We continuously review the relevant targets and integrate them into our corporate responsibility objectives to solidify our reputation as a leader in sustainability," adds Wilson.

Currently, many of our facilities, offices, and employees are directly impacted by various natural disasters. In the wake of this devastation, Bacardi Limited and the Bacardí family have committed US$3 million for disaster relief and recovery efforts in Florida, Puerto Rico and other islands in the Caribbean, The Bahamas, and Mexico. Bacardi will provide immediate relief and longer-term rebuilding efforts in collaboration with several non-profit partners and local governments in the affected communities.

To read more about Corporate Responsibility within Bacardi, visit the Corporate Responsibility section at https://www.bacardilimited.com/corporate-responsibility/.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S®, ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur.

Founded more than 155 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs nearly 5,500 and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.bacardilimited.com

Media Contacts
Amy Federman, +1.441.294.1110, afederman@bacardi.com
K.C. Kavanagh, +1.441.298.1053, kckavanagh@bacardi.com

Related Links

https://www.bacardilimited.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.