Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

"Babolat Play & Connect" - Worldwide Exclusive Event at the French Open


News provided by

Babolat

25 May, 2012, 19:26 GMT

Share this article

Share toX

Share this article

Share toX

This image opens in the lightbox

PARIS, May 25, 2012 /PRNewswire/ --

Babolat, international specialized tennis brand, presents the prototype of the first interactive racquet, "Babolat Play & Connect," at the French Open. The "Babolat Play & Connect" is a major innovation with nearly infinite potential. Welcome to the tennis of the future!

Babolat presents the prototype of the first interactive racquet with organized demonstrations featuring amateur players and professional players from Team Babolat including Rafael Nadal (SPA) and Jo-Wilfried Tsonga (FRA) at the French Open. With "Babolat Play & Connect," the specialized racquet sports brand takes tennis into a new era. "It's a major innovation that will create a before and after reference point. 'Babolat Play & Connect' is taking on the challenge of changing the way tennis lovers play and live the game of tennis. This is a connected and communicating racquet that will give players information they can use to improve performance or just have fun sharing with other passionate tennis players," explained Eric Babolat, Chairman and CEO.

     (Photo: http://photos.prnewswire.com/prnh/20120525/533059 )

"BABOLAT PLAY & CONNECT" is for all tennis players whether they are beginners, advanced or professional.

Players will be able to use "Babolat Play & Connect" to obtain concrete information about their game. Three major features of  "Babolat Play & Connect" include:

  1. INFORM: "Babolat Play & Connect" permits tennis players to obtain pertinent information for analyzing their game. For example, the qualification of strokes (forehand, backhand, serve), ball spin, the position of the ball on the string bed, power during play and service speed are among the types of information that the sensors will relay. Information regarding the duration of the session, the length of play and the intensity of play will also be available. The range of possible data collection is very large.
  2. IMPROVE: Players can set goals, follow and compare data daily, weekly and monthly. The raw data and data points are a new source of information for coaches or instructors and also for players who will be able to analyze their game. Further developments could include: storing the best results and performances (for staying motivated!), receiving tips from a coach or having advice about equipment, etc.
  3. SHARE: The advantage of having a connected racquet is that players can post data on a social network either for challenging their own performance, playing just for fun or for sharing information with friends and other players. There is a whole online community that will be able to show, challenge, advise and compare themselves to others within the community and even to the pro players of Team Babolat.

"In 2004, Babolat developed the Aeropro Drive racquet specifically for the type of game I play. The Babolat Play & Connect racquet is a tremendous tool. Having this new technology to capture information from my matches will mean a new way of analyzing my game." - Rafael Nadal (SPA)

For its technological partner, Babolat has chosen Movea, leader in capturing and analyzing movements. The primary objective was to create a racquet identical to a standard model, with no change to the sensations during play. The racquet handle is equipped with sensors that record the flow of data. Once the training session or match is over, players can transfer and read the captured information on a computer, tablet or smartphone with a wireless connection or USB.

For Babolat, tennis courts around the world-in amateur clubs as well as at the French Open-offer the best laboratories for testing the products of tomorrow. Babolat proposes products that respond to the demands of tennis by observing players, understanding and anticipating their needs.

"Babolat invents the racquet of the future to help all tennis players improve and allow them to have some fun at the same time. I am proud to be a part of this adventure." - Jo-Wilfried Tsonga (FRA)

https://babolat.wetransfer.com/dl/t0EgyoX4/dd3755eb9c50577fcc37dc9017e818ab4c050795ae0a79e00a2482f560ce4b3cf93f1c9d3970f7d

About Babolat

Created in 1875, in Lyon, France, Babolat is the longest-running international company specialized in tennis. Babolat is today number 1 in tennis racquet sales in the United States, France, Spain, Italy and in Japan. Family-run for five generations, Babolat is an innovative brand in the tennis sector providing complete technical equipment for tennis players: racquets, strings, shoes, bags, apparel, accessories and balls. The brand provides strings and racquets for numerous tennis players including Rafael Nadal (SPA), Kim Clijsters (BEL), Jo-Wilfried Tsonga (FRA), Li Na (CHN), Andy Roddick (USA) and Julien Benneteau (FRA) (these last two also play with Babolat shoes).

Website: http://www.babolat.com / http://www.Facebook.com/Babolat

About Movea SmartMotion®

Movea is the leader in the capture and analysis of movement, software, firmware and IP for the sports and consumer electronics industries. Movea's SmartMotion technology allows the "Babolat Play & Connect" to detect and measure a player's movements.

Movea has developed unique solutions for detection and analysis of movement allowing rapid integration of data capture and movement into products, reducing the risks, costs and production lead-time for our clients and partners to create new interfaces based on movement, bringing added value for the end-user.

Public Relations
BABOLAT
Stéphanie de Vincentis
sdevincentis@babolat.com - +33(0)6-09-05-82-93

Agentur KETCHUM PLEON
Shirley & Laure
Shirley.ribeiro@ketchumpleon.fr - +33(1)53-32-55-81 - +33(6)38-38-49-51
Laure.dechastellux@ketchumpleon.fr - +33(1)53-32-55-78

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.