AYA Bank, Myanmar Moves to the omnichannel Path With CR2's BankWorld

DUBLIN, Ireland, and YANGON, Myanmar, April 13, 2015 /PRNewswire/ --

CR2 are pleased to announce that Ayeyarwady Bank (AYA Bank) has selected BankWorld, CR2's self-service integrated platform to manage their entire distribution network of ATMs, online banking and POS channels.

With a banking penetration level of 5%, Myanmar is currently experiencing an accelerated economic transformation with the emergence of new players and financial reforms. Since its creation in 2010, AYA Bank has quickly gained the second place in Myanmar's banking landscape with over 90 branches, 200 ATMs and a growing number of deposits, which demonstrates public confidence towards the bank. AYA Bank is now looking to take the lead by transforming their banking offering and providing the best reach and customer experience in the market.

After going through a stringent selection process, CR2's BankWorld was chosen to drive the Bank's transformation towards a digital and omnichannel banking environment.

The selection of BankWorld was a straightforward decision for a number of reasons:

-BankWorld is a truly omnichannel solution enabling the unification of self-service channels, thus managing service delivery and client interaction across all electronic channels from a single point.

-The platform harnesses data to facilitate the definition of customer segments, ensuring every individual is treated to a personalised banking experience offering the right product at the right time.

-BankWorld can empower bank staff to take control of their self-service channels, allowing them to launch new products quickly, and to change branding without relying on 3^rd party vendors.

-The platform has a robust integration track record having been implemented over 65 major core banking or proprietary systems globally.

Beyond online banking and POS, AYA Bank was eager to differentiate itself from its competitors through a remarkable ATM offering. CR2 has empowered the bank to do so with its BankWorld ATM product. Extended remote management tools, monitoring systems, segmentation, campaign creation and a host of advanced features will support AYA Bank to set the ATM standard in Myanmar.

Mike Brady, COO, CR2 commented "We welcome AYA Bank as our first customer in Myanmar. This announcement follows other recent successful selections of BankWorld globally, which can be accounted for by the growing priority of banks to shift towards a digital & omnichannel focused approach, while maintaining innovation. This is something which is truly in the fabric of our product portfolio and ethos."