Axis Partners with Solink to Deliver Integrated Contextual Analytics

DUBAI, UAE, January 20, 2015 /PRNewswire/ --

Axis Communications, the global leader in network video surveillance, and Solink, the first event-driven video discovery platform, are partnering to deliver a fully integrated contextual analytics solution.  This partnership allows Axis IP Cameras to work seamlessly with the Solink platform and its banking and retail applications.

Since inception, Axis has continued to innovate its broad range of IP video cameras and solutions.  Axis' platform enables software companies, like Solink, to integrate value-added solutions natively.  The Axis Application Development Partner (ADP) program provides a mature ecosystem for developers to innovate, create and iterate solutions and applications.  This partnership will benefit Axis customers in banking and retail by providing continuous discovery and real-time alerting of operations, risk, and security events.

Solink's web-based software helps businesses use video to make informed, timely and data-driven decisions.  By detecting an average of 10 events/camera every hour, the Solink platform can provide decisions makers with numerous data points to be searched or alerted on.  Events are specific markers that identify time & location-based interactions - such as in-store transactions, queue lines, motion events, alarm-panel notifications, product lift, wait or dwell times to name a few.  Using the contextual analytics engine, Solink can correlate these disparate data sources to identify unique insights captured on video.  Solink is able to interact with analytic events generated by Axis' IP cameras and leverage the high-quality video stream required for analysis.  This partnership is a giant step towards taking video to the entire enterprise.

"Solink is a very welcome and important addition to the Axis Application Development Program. Their applications are especially important for us in the Middle East as they address a wide range of challenges faced by key stakeholders in the banking and retail sectors. The requirements of these sectors are rapidly evolving and highly demanding" says Marwan Khoury, Marketing Manager MEA.

"With the ever increasing desire for high resolution and high frame rate recording in the Middle East, Solink helps to ease the deployment and cost burdens on enterprise infrastructure with intelligent data and metadata searching processes across the entire company environment. This is an ideal compromise between the best quality video available and sustainable communications infrastructure costs, which is why a partnership between Axis Communications and Solink is so invaluable to banks and retailers in the region" says Matthew Terrey, Solink's representative in the UAE.

Solink will be showcasing its video discovery solution at the Axis Communications stand (No: S1-G12) at INTERSEC from January 18th - January 20th.  

About Axis Communications 

Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers and carried through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.  

Axis has more than 1,800 dedicated employees in more than 40 countries around the world, supported by a network of over 70,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website http://www.axis.com.

About Solink 

Solink aims to make video data meaningful and accessible for timely, data-driven decisions. By integrating data from multiple existing sources, including surveillance cameras, POS systems, sensors, ATMs and more, Solink is creating real-world insights across the enterprise. With Solink, financial institutions, retailers, and quick service establishments can finally unlock the value hidden from recorded video  to mitigate risk and improve operations.  http://www.solinkcorp.com.

For further Information:

Marwan Khoury, Marketing Manager, MEA
Axis Communications FZE
+971-4-6091718
marwan.khoury@axis.com


Nadine Abdel Khalek +971(2)4457497
n.khalek@ipn.ae