SHENZHEN, China, June 28, 2018 /PRNewswire/ -- Honor, a leading online smartphone brand geared towards digital natives, today announced its official entry into Latin America as part of the company's ongoing global expansion plan. With launch events taking place in Colombia on June 28th, Mexico on July 5th and Bolivia on July 10th, respectively, Honor will soon introduce four of its latest devices to local customers - Honor View10, Honor 7X, Honor 7A, Honor 7S. Meanwhile, Honor is planning to enter other countries in Latin American next year, such as Chile, Peru, Argentina, Costa Rica, Panama, Guatemala, etc.
The Honor brand promises to elevate the mobile experience for the cost-conscious yet, uncompromising Internet-minded millennials looking to express their fierce individuality through unique products, while at the same time satisfying their needs in terms of quality, design and the latest premium features. This expansion allows Honor to deliver on its promise to customers in Latin America, providing them with unbeatable products that have outstanding performance, design and affordability.
Speaking on the company's excitement for the new expansion, George Zhao, President of Honor said, "Our aim is to become a top-five smartphone brand by 2020.Latin America is one of the world's fastest growing smartphone markets with an increasing demand for more choices. Honor is well-positioned to meet this untapped need with its strong product portfolio and brand DNA. We are committed to investing in this key market, and this expansion is only the beginning of our plans for the region."
As a young four-year-old brand, Honor is growing at an unimaginable speed globally. Domestically, Honor has surpassed all e-brand smartphone players in China from January to December in 2017 in terms of both sales volume and revenue, according to an independent market research firm Sino. Honor was recently crowned as the dual-champion of "618" Shopping Festival (one of the biggest country-wide online sales event taking place on June 18th every year). Honor achieved the highest cumulative sales volume over the period of the festival and is ranked first in terms of daily sales volume in the smartphone category. Beyond China, Honor has also shown strength and popularity with outstanding sales during the Black Friday shopping season in Europe and the US. With incredible market share growth, Honor has also been the 3rd largest in Russia market for 12 consecutive months, according to GFK 2018 report. It is worth mentioning that as Honor flagship product, a million units of Honor 10 was sold globally in only 26 days, which is a record-breaking achievement among all Honor smartphones.
Eric Che, President of Honor America, stated, "Customers in Latin America have been eagerly awaiting this moment. We are thrilled to finally bring our brand and products to this region, and we're confident that users in Latin America will quickly become part of our devoted global fan base who recognizes the unique value of our smart devices."
The phone company's expansion into Latin America follows recent entry into Turkey, Vietnam, Thailand, and Indonesia earlier this year. Present in over 74 countries and regions, Honor now has more than 100 million fans worldwide. Looking into the future, Honor will further develop both domestic and overseas markets and spare no effort to enhance the everyday mobile experience of the consumers.
Honor View10 – The AI-powered Flagship
Get a taste of the power of AI with the Honor View10. The Honor View10 offers cutting-edge AI technology and ultimate superb performance. Equipped with a Neural-Network Processing Unit (NPU) to deliver AI features and performance that enables faster and better performance, the Honor View10 is an absolute winner, having been awarded a list of "Best of CES 2018" awards from media in January.
Honor 7X –The best fullview phone for youth
The Honor 7X is irresistible in terms of both performance and pricing. Equipped with the powerful octal-core Kirin 659 and graphics processing unit (GPU), coupled with FullView display, the Honor 7X is the perfect competitively-priced gaming monster. Its track record speaks for itself. In China market, the Honor 7X 300,000 units of sales within the first two hours of sale on Tmall.com during "Singles' Day" sale in November last year. As of today, X series smartphones were sold popularly worldwide.7X always stands at the first place in retail sales after Amazon's listing in US, and even once sold out.
Honor 7A – The most accessible smartphone with face-unlock
Honor 7A is the most affordable smartphone in its class to offer face unlock and good memory. Together with an edge-to-edge, bezel-less FullView Display, powerful octa-core processor at 1.8GHz and a sleek, metallic design, Honor 7A allows consumers to see more, capture more, and express more. By offering a state-of-the-art amalgamation of technology, design and performance at an unrivaled price point, Honor 7A strives to inspire actions, foster creativity and empower consumers to explore the highest levels of possibilities.
Honor 7S – A Game-Changer for New Smartphone Users
Featuring a full-view display, powerful receiver, LED flash on both front and back cameras, smart battery management, three slots include dual SIM and a micro-SD, Honor 7S out-performs every other phone in its class. Never has such a high performing, stylish smartphone been more accessible to a new generation of smartphone users, delivering them a premium experience to see better, hear clearer and do more.
Honor is a leading smartphone e-brand. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
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