Avon Announces Senior Marketing Leadership Changes To Drive Fast-Beauty Strategy
26 Jul, 2018, 12:30 BST
Anna Chokina Vice President, Global Brand Marketing, Skincare and Personal Care
Elena Degtyareva, Vice President, Global Brand Marketing, Fashion & Home
LONDON, July 26, 2018 /PRNewswire/ -- Avon Products, Inc. (NYSE: AVP), a global leader in direct selling of beauty products, today announced a series of senior appointments in global brand marketing.
Anna Chokina has been appointed Vice President, Global Brand Marketing, Skincare and Personal Care a $1.6Bn category, effective September 24th, 2018. She will drive growth and brings deep brand marketing and beauty experience with a background of an international career. Anna joins Avon from L'Oreal Paris, where as General Manager, Russia she led the business to consecutive years of growth. Anna also oversaw successful brand strategy development and played a central role in making L'Oreal Paris the number one digital beauty brand in Russia. In addition, she brings a strong Consumer Goods background to this new role, having worked at Procter & Gamble and PepsiCo in the Feminine Care and Snacks categories, respectively.
Elena Degtyareva, currently Vice President, Global Marketing Operations will assume the position of Vice President, Global Fashion and Home a $1.4Bn category. In this role, Elena will be responsible for growing Avon's fashion and home business, which currently delivers a quarter of Avon's global revenue. Elena brings 20 years of experience working with beauty and fashion brands, in addition to her valuable knowledge and insight of Avon. She is a skilled marketer and has worked in both global roles and in Eastern Europe in a variety of strategic and operational positions where she has overseen category growth and embedded marketing excellence.
"We are excited for Anna to join the Avon team and for Elena to take on her new assignment. They each have deep category and beauty experience and will drive to restore growth in our categories. Further, these appointments are a testament to our commitment both to develop our winning category strategies and to drive operational excellence across all categories and regions as part of our turnaround plans," said Jonathan Myers, Chief Operating Officer. "We are confident that these leaders will help Avon to better deliver fast-beauty to our Representatives and consumers and drive growth in core areas."
About Avon Products, Inc.
Avon is the Company that for 130 years has proudly stood for beauty, innovation, optimism and, above all, for women. Avon products include well-recognized and beloved brands such as ANEW, Avon Color, Avon Care, Skin-So-Soft, and Advance Techniques sold through approximately 6 million active independent Avon Sales Representatives. Learn more about Avon and its products at www.avoncompany.com.
Forward Looking Statements
This press release contains "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including Avon's efforts to deepen its pool of talented leaders to drive operational and financial excellence. Because forward-looking statements inherently involve risks and uncertainties, actual future results may differ materially from those expressed or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the possibility of business disruption, competitive uncertainties, and general economic and business conditions in Avon's markets as well as the other risks detailed in Avon's filings with the Securities and Exchange Commission. Avon undertakes no obligation to update any statements in this press release for changes that happen after the date of this release.
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