Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Average UK 11-year-old has "Adult Skills" in Technology, AVG Research Reveals


News provided by

AVG Technologies

15 Nov, 2011, 08:00 GMT

Share this article

Share toX

Share this article

Share toX

AMSTERDAM, November 15, 2011 /PRNewswire/ --

- Online habits of UK tweens forcing them into complex social situations that require adult skills

In today's tech-obsessed society, UK children, tweens (10- to 13-year-olds) and teens are spending more time online and with digital devices than ever before.  

AVG Technologies today announced Digital Maturity, the fourth instalment of research from the Digital Diaries series, which studies the digital life cycle of children.  Above all, Digital Maturity reveals that while the average 11-year old isn't managing a stock portfolio or paying the mortgage online, their online activity closely mirrors that of an adult. Tweens are spending an increased amount of time on social networks, connected mobile devices, or engaged in online gaming.

The result: tweens are forced into complex social situations that require adult reasoning - well before they're ready.

"Children are online at such an early age that many have developed the technical maturity of adults by their tween years. However, they have not developed the equivalent intellectual or emotional maturity necessary to make the right decisions in the many complex situations they face online," said JR Smith, CEO of AVG Technologies. "It's important that parents understand the role technology plays in their children's lives. This can help their kids be as smart and safe as possible with technology, while giving parents complete peace of mind."

Who Knows Best?

Digital Maturity shows that just one in ten UK parents believe their 10- to 13-year-old is better informed about the Internet than they are. According to the fathers surveyed globally, 87 per cent are more likely to say they know the most about the Internet, with only five per cent crediting their children with knowing more.

Most UK parents claim not to know what their children actually do online. However, over half (58 per cent) of UK parents have secretly logged into their children's computers with the intention of determining their online activities.

Yet, nearly 60 per cent of UK parents allow their 10-to 13- year olds to have a PC in the privacy of their bedroom, indicating there is often no consistent, real-time parental supervision in place.

Youngest tweens developing appetite for social media

While the survey suggests that the majority of UK parents (88 per cent) feel they are savvier about the Internet than their children, there is still plenty of room for concern. 62 per cent of parents admit their 10- to 13-year-olds have access to mainstream social networks, directly undermining the established minimum age restriction to join Facebook at 13 years.

Other key findings from this latest round of research are as follows:

  • 50% of tweens in the English speaking countries and 44 per cent overall in this age group now use social media on their mobile phones.  
  • Only one in twenty 10-to 13- year olds have been victims of cyber-bullying according to their parents. This ranges from nine per cent in Australia and the US, six percent in the UK to three per cent in France.
  • Six in ten parents have accessed their kids' PCs to see what they are up to online. US (72 per cent) and Canadian (67 per cent) are most likely to have done so, compared with UK parents (58 per cent).
  • Tweens in Italy (90 per cent), Czech Republic (86 per cent) and UK (83 per cent) are the most prolific users of SMS, whilst France (61 per cent) and Australia (62 per cent) used the service the least.
  • 58 per cent of UK 10-13- year olds use their PC in the privacy of their own home, compared with 81 per cent in Germany, 69 per cent in France, 49 per cent in Italy, 41 per cent in the USA, 36 per cent in Australia and 11 per cent in the Czech Republic.
  • Tweens in the UK (36 per cent) are more likely to own a Smartphone than their US (28 per cent) and French (16 per cent) counterparts.

"Adults often take for granted the decades of training we call upon every time we engage with other people," continued Smith. "And not even we can navigate social situations with perfect ease. Above all, Digital Maturity should encourage parents - and by extension every adult in the proverbial village - to help tweens face online networks with confidence and the safety to speak up when things go awry."

About AVG "Digital Diaries" Campaign

The first stage of AVG's Digital Diaries campaign, "Digital Birth," covered children from birth to age 2. The study, released in October 2010, found that on average infants acquire a digital identity by the age of 6-months-old. Nearly a quarter (23 percent) of children have even had their pre-birth scans uploaded to the Internet by their parent - having a digital footprint even before birth. The second stage, "Digital Skills," was released in January 2011 to show that for 2- to 5-year-olds 'tech' skills are increasingly replacing 'life' skills. In fact, many toddlers could use a mouse and play a computer game, but could not ride a bike, swim or tie their shoelaces.  "Digital Playground," released in June, found nearly half of 6- to 9-year-olds talk to friends online and use social networks.  Research for all stages of the Digital Diaries series was conducted by Research Now on behalf of AVG Technologies.  

More information visit: http://www.avgdigitaldiaries.com/ 

About AVG

http://www.avg.com

AVG is a global security software maker protecting more than 100 million active users in 170 countries from the ever-growing incidence of Web threats, viruses, spam, cyber-scams and hackers on the Internet. AVG has nearly two decades of experience in combating cybercrime and advanced laboratories for detecting, pre-empting and combating Web-borne threats from around the world. Its free, downloadable software allows novice users to have basic anti-virus protection and then easily upgrade to greater levels of safety and defense when they are ready. AVG has a strong reseller network consisting of resellers, partners and distributors globally including; CNET, Ingram Micro, and Wal-Mart.

Keep in touch with AVG

  • For breaking news, follow AVG on Twitter at http://www.twitter.com/officialAVGnews  
  • For small business security trends analysis, follow the AVG small business blog at http://small-business.blog.avg.com/
  • Join our Facebook community at http://www.facebook.com/AVGfree
  • Join our LinkedIn community

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.