SELBYVILLE, Delaware, March 16, 2020 /PRNewswire/ -- According to latest report "Automotive Gesture Recognition Market by Product (Touch-based, Touchless), Authentication (Hand/Fingerprint/Palm/Leg, Face, Vision/Iris), Application (Multimedia/Infotainment/Navigation, Lighting), Regional Outlook, Competitive Market Share & Forecast 2026", by Global Market Insights, Inc., the market valuation of automotive gesture recognition will cross $2.5 billion by 2026.
The steadily growing adoption of gesture control systems by automobile manufacturers for offering enhanced safety, security and user experience to its customers is propelling the automotive gesture recognition market growth. Development in IoT enabled vehicle management, automation and in-car entertainment, will further drive the market demand.
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Touch-based gesture recognition systems are anticipated to expand at over 12% till 2026. With the help of touch-based gesture control interface, the driver can draw certain fixed symbols to trigger a variety of functions directly to gain quick access. The system allows faster operations than traditional control concepts of buttons and switches. Touch-based gesture recognition is increasingly becoming popular due to availability of multifigure touch and user-friendly operations.
Immense growth potential offered by the technology is attracting new entrants in the automotive sector, further intensifying the competition. Established players are focusing on investing in other leading firms to gain access to recent technologies and strengthen their foothold.
Majority of the automotive gesture recognition system sales can be attributed to luxury passenger car segment. Increasing affordability for premium and high-end cars has escalated deployment. Self-driving cars and electric vehicles make PCV the most lucrative segment in the automotive gesture recognition market.
Various companies are offering gesture control in vehicles. For instance, in January 2019, Jaguar Land Rover developed gesture recognition system to control its car doors. The system automatically opens the door as driver approaches or it can operate by gesture control. Other applications are rapidly up taking in gesture recognition systems to create new avenues for targeting unengaged automobile OEMs.
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Europe automotive gesture recognition market is predicted to witness around 17% growth during the forecast period. It is estimated that nearly 40% of the luxury car brands in Europe have deployed gesture recognition system. This has resulted in improved driver experience, faster access, and improved customer experience. Additionally, rise in government initiatives for self-driving technology is propelling the autonomous cars trend in Europe.
Increasing incorporation of the system in autonomous cars is driving the demand for gesture recognition. For instance, Waymo LLC, the autonomous driving technology development company has implemented gesture recognition technology in self-driving cars that allows responding to traffic cops' hand signals.
Companies are focusing on various organic and inorganic business growth strategies, including new product launches, forging new alliances to strengthen partner network, and strategic acquisitions to stay competitive in a dynamic market.
Some major findings of the automotive gesture recognition market report include:
- The increasing adoption of premium cars have created a positive outlook for the market.
- Touchless solutions offer high flexibility to the users and will experience considerable market growth.
- Hand/fingerprint/palm/leg segment will secure large automotive gesture recognition market share through 2026 as the technology provides numerous benefits.
- Due to the rising trend of autonomous vehicles and EVs, the demand for automotive gesture recognition is likely to increase consistently in the coming years.
- Solution providers are focusing on strategic collaborations and investment in research and development in order to gain market share.
Table of Contents (ToC) of the report:
Chapter 3 Automotive Gesture Recognition Market Insights
3.1 Industry segmentation
3.2 Industry landscape, 2017 – 2026
3.3 Industry ecosystem analysis
3.3.1 Vendor matrix
3.4 Cost structure analysis
3.5 Price trend analysis, by region
3.6 Global automotive production overview, 2017 & 2018
3.7 Technology landscape
3.7.1 Time-of-Flight (ToF) sensor
3.7.2 Haptic feedback technology
3.7.3 Vision based technology
3.7.4 Electric field sensing
3.7.5 Device gesture technology
3.8 Automotive gesture recognition industry trends
3.8.1 Autonomous vehicles
3.8.2 China affecting global industry
3.8.3 Changing traditional business models
3.8.4 Adoption of new mobility solutions
3.9 Gesture recognition by automobile OEM
3.9.1 AUDI CONNECT
18.104.22.168 The car in the cloud
22.214.171.124 Mobility & navigation
3.9.2 BMW iDrive:
3.9.3 Ford Sync Connect
126.96.36.199 Wi-Fi Hotspot
188.8.131.52 Easy Entry to Destination
184.108.40.206 Android Auto & Apple CarPlay Compatibility
3.9.4 Volvo Sensus Connect
220.127.116.11 Wireless Connectivity
18.104.22.168 Navigational Features
22.214.171.124 Sensus Safety Service
3.9.5 Nissan Connect
126.96.36.199 Safety & Security
3.10 Regulatory landscape
3.10.1 Global Technical Regulations
3.10.2 North America
188.8.131.52 Federal Motor Carrier Safety Administration (FMCSA)
184.108.40.206 Federal Motor Vehicle Safety Standard
220.127.116.11 Federal Automated Vehicle Policy
18.104.22.168 Ontario Regulation
22.214.171.124 Canada Motor Vehicle Safety Standards
126.96.36.199 Whole Vehicle Type-Approval
188.8.131.52 CE Marker
184.108.40.206 The REACH Regulation
3.10.4 Asia Pacific
220.127.116.11 China Compulsory Certification
18.104.22.168 Guobiao Standards
22.214.171.124 Motor Vehicles Act 1988
126.96.36.199 Korea Motor Vehicle Safety Standards
188.8.131.52 Latin America
184.108.40.206 Latin New Car Assessment Program (Latin NCAP) Advanced
3.10.5 Middle East and Africa
220.127.116.11 Automobile Association of South Africa (AA South Africa)
3.11 Industry impact forces
3.11.1 Growth drivers
3.11.2 Industry pitfalls & challenges
3.12 Growth potential analysis
3.13 Porter's analysis
3.14 Competitive landscape, 2019
3.14.1 Gesture technology providers
3.14.2 Strategy dashboard
3.15 PESTEL analysis
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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider. Offering syndicated and custom research reports, growth consulting and business intelligence services, Global Market Insights, Inc. aims to help clients with penetrative insights and actionable market data that aid in strategic decision making.
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