Auto Trader Improves Searches and Provides Boost for New Car Advertisers

LONDON, August 14, 2012 /PRNewswire/ --

Auto Trader, the UK's leading motoring website to sell your car, has made searching for cars even easier by introducing new filters to its search engine. In addition to these improvements, Auto Trader is offering dealers already signed up to the New Cars advertising package, the opportunity to advertise additional new car stock free of charge for a limited period.

Consumers will be presented with a new search function offering used, nearly new and new car search filters. This gives buyers the benefit of being able to search using the three pre-selected filters at the same time, or separately. Following a successful trial of these new search filters, results have shown a 39% increase in leads to dealers for their new cars full page advert and a 13% increase overall in full page advert views for cars.

Nathan Coe, Group Director, Auto Trader said: "We are always looking at ways we can improve our website to enhance user experience. These changes will make stock easier to find, gain more exposure for dealers' new and nearly new cars as well as providing consumers with more qualified responses on their searches. Our aim is to make finding new cars as quick and as easy as possible. The offer to advertise additional new car stock free of charge will help to raise the profile of those vehicles and is a further example of Auto Trader's customer value proposition."  

About Auto Trader:

Auto Trader is the UK's no 1 motoring website and drives more leads to dealers than any other company in the UK. With over 10.8 million monthly unique users, carrying out over 135 million searches on new and used vehicles, Auto Trader dominates the online classifieds market. Over 2.2 million people access Auto Trader via their mobile phone every month, through the mobile-optimised site and apps developed for iPhone, Android and Nokia. Auto Trader is part of Trader Media Group. For more information, visit http://www.autotrader.co.uk  

Trader Media Group is Europe's largest specialist multi-media group and supplier of leading automotive marketing products and services. B2B brands included in the Trader Media Group stable include: Auto Trader, RAZSOR, 2nd Byte and Autotrade-mail. The Group also offers a range of other specialist classified listings and publications including Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader and Top Marques as well as Dealer Update - with the largest reach in their sectors.  Websites include autotrader.co.uk, vans.autotrader.co.uk, trucks.autotrader.co.uk, plant.autotrader.co.uk, farm.autotrader.co.uk, autotrader.co.uk/bikes, caravans.autotrader.co.uk and motorhomes.autotrader.co.uk. Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners. For more information, visit http://www.tradermediagroup.com