'Austerity Gadgets' Top Poll as UK Consumers Rate Their Favourite Appliances, Toys and Gizmos

LONDON, May 31, 2011 /PRNewswire/ --

- Austerity is the Nation's new Favourite Brand for Appliances, Gadgets, Gizmos and Toys as the Reality of Reduced Personal Incomes Starts to hit

Over the last 12 months, 'austerity gadgets' - appliances, toys and gizmos from less well-known manufacturers - have become the nation's new must-haves, according to statistics from Europe's largest social commerce company, Reevoo.

In eight out of the 19 gadget and appliance categories that it monitors, Reevoo found that the product rated most highly by real owners in the last 12 months is either a model from a less well-known, less-expensive brand than the obvious 'market leader', or is a budget version of a product from a leading manufacturer.

Reevoo CEO Richard Anson said: "Either brands that people previously perceived as being less desirable have suddenly become very good and very cool to own, or - more likely - value has become the most important criteria by which people measure how good their purchase is. With everyone feeling the pinch yet no-one wanting to go without 'toys', we're into an era of austerity gadgets," he added.

The eight categories in which the best-rated product is not from the obvious brand leader or is a budget model, are: Compact camera (Casio Exilim EX-H5), Coffee maker (Essentials C12FCB10), Cooker/oven (Beko OIF22300XR), Dishwasher (Beko DFN1000X), Fridge/freezer (Daewoo FRNY22D2W), Mobile phone (Nokia 2323 Classic), MP3 player (Apple iPod Shuffle 4th generation), Printer (Brother HL3070CW), Vacuum cleaner (Numatic Hetty).

Reevoo enables consumers looking for a great deal to find premium products at low prices by displaying current prices from multiple retailers and allowing the consumer to choose which retailer's site they want to visit. Reevoo also offers discount voucher codes, enabling customers to reduce the price they pay still further.

More details: http://bit.ly/jJnwjF

Full list of best-rated products in all categories: http://bit.ly/kPRffk.

All company, product or service names mentioned herein may be trademarks or registered trademarks of their respective owners.

Notes to editors

Best-rated products were calculated by examining the scores from all published reviews written by UK consumers in the 12 months from April 2010 to March 2011, and refer to the product with the highest overall rating in that category. Best-value products were calculated from the "value for money" ratings for the same body of reviews, and must have a price in the lowest third of the current range for that product type.

About Reevoo

Reevoo (http://www.reevoo.com/b2b) is Europe's leading provider of social commerce solutions. Reevoo has been deployed by more than 120 major brands including Sony, BestBuy, Tesco and Dixons helping them to achieve average sales uplifts of 18% through boosted conversion rates and increased order values, turning browsers into shoppers.