Augmented Reality Automotive Market - Projected to Reach a Market Size of USD 7.9 Billion By 2025

DUBLIN, Dec. 11, 2017 /PRNewswire/ --

The "Augmented Reality Automotive Market - Global Forecast to 2025" report has been added to Research and Markets' offering.

The augmented reality automotive market is projected to grow at a CAGR of 30.31% from 2020 to 2025, to reach a market size of USD 7.98 billion by 2025. The key drivers for the market are the increasing adoption rate of advanced technologies by OEMs, rising consumer demand for enhanced in-vehicle safety, faster generation of real-time and reliable data from advanced driver assistance systems, and the growth of connected vehicles.

The augmented reality head-up display (AR HUD) for automotive application is expected to be launched in the market during the forecast period from 2018 to 2025. The advanced AR HUD is projected to be the largest segment of the augmented reality automotive market, in terms of volume and value, during the forecast period. The growth of this function can be attributed to the increased use of sensing systems for in-car monitoring, external environment monitoring, safety functions, and driving analysis. The use of sensing technologies in vehicles is ideal if the data gathered from it is projected on a single platform in the driver's field of view. The AR HUD will reduce driver distraction by providing information on the vehicle's windshield, directly in the driver's line of sight.

The sensor fusion technology is estimated to be the largest segment of the augmented reality automotive market. The active development of semi-autonomous and autonomous vehicles will boost the demand for sensor fusion based AR HUD by 2025. Sensors play a critical part in the optimum functioning of the AR HUD and blending the sensor technologies will provide data accuracy for critical safety applications such as higher levels of autonomous driving.

The report provides detailed profiles of the following companies:

• Continental AG
• Denso Corporation
• DigiLens Inc.
• Garmin Limited
• General Motors
• Harman International Industries Inc.
• Hyundai Motor Company
• LG Business Solutions
• MicroVision, Inc.
• Nippon Seiki Co, Ltd
• Panasonic Corporation
• Pioneer Corporation
• Robert Bosch GmbH
• Texas Instruments Inc.
• Visteon Corporation
• Volkswagen AG
• WayRay SA
• Yazaki Corporation
  

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Technological Overview

7 Augmented Reality Automotive Market, By Function

8 Augmented Reality Automotive Market, By Sensor Technology

9 Augmented Reality Automotive Market, By Display Technology

10 Augmented Reality Automotive Market, By Electric Vehicle

11 Augmented Reality Automotive Market, By Level of Autonomous Driving

12 Augmented Reality Automotive Market, By Vehicle Type & Region

13 Competitive Landscape

14 Company Profiles

For more information about this report visit https://www.researchandmarkets.com/research/h3nhhm/augmented_reality

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