-- New Attivio unified information access modules give more control to non-technical business users; simplify fine-precision content searches

NEWTON, Massachusetts, Feb. 11, 2014 /PRNewswire/ -- Predictive analytics is not reaching its full potential because companies are struggling to rapidly bring information sources together to make meaningful predictions. Today, Attivio eliminates the source integration challenge through the newest version of Active Intelligence Engine® (AIE®), the leading unified information access platform, which integrates and correlates silos of structured data and unstructured content for a faster pathway to reliable predictive analytics and actionable business insight.

New Attivio AIE business features and benefits include:

Attivio AIE Predictive Analytics Module – Attivio's new Predictive Analytics Module adds the power of prediction to the AIE platform, making information quickly actionable across every possible source. It features classification, regression analysis and pair correlation capabilities.

"Simplifying the aggregation of structured and unstructured sources is essential given the critical need for predictive analytics," said Sid Probstein, CTO at Attivio. "Companies all want to become more data-driven but are stuck in a data quagmire with no quick way to escape or advance."

Recent research from MIT also shows that traditional predictive analytics error rates are reduced by as much as 30 percent when combined with unstructured information that more accurately reflects sentiment along with actual behavior.⁽¹⁾  

According to Gartner's Hype Cycle for Analytic Applications, July 2013, "The ability to detect unobvious patterns in large volumes of data is a standard benefit of data mining and predictive analytic solutions. Whether this is mining external datasets for trending patterns in use, compliance and fraud, or exploring data relationships for quality and manufacturing, these tools can impact every stage of product development (concept to launch), and have deep impacts on innovation and continuous improvement activities."

For more information about activating the Attivio AIE Predictive Analytics module, click here.

Attivio AIE Business Center – Enterprises want greater control over the online search experience they provide to internal and external users. They aspire to deliver more personalized results from a single query and have the ability to redirect what, where and how users see information based upon up-to-the-second changes.

"Essentially, enterprises want a hyper-personalized online experience for customers and internal users, without the heavy investment that's traditionally been required," says Probstein. "Attivio AIE delivers all of this; going far beyond advanced enterprise search technology by empowering non-technical business users to control and optimize online experiences with relative ease."

The Attivio AIE Business Center lets non-technical business users:

• Take more control over search queries and the information displayed at the time of the query;
• Redirect and reorder the ranking of displayed search results;
• Create promotions and campaigns on the fly within date ranges;
• Define segments and context to target specific sets of users within a set time;
• Easily "drag and drop" code through a simple business user interface;
• Quickly import information from spreadsheets;
• Manage dictionaries for synonyms, acronyms and internal naming conventions and ontologies.

For more information about gaining control with the Attivio AIE Business Center, click here.

Attivio AIE Scope Search – AIE Scope Search natively supports complex hierarchical data structures, giving AIE the key capabilities of an XML database, but with the flexibility and superior performance of an advanced search engine. For industries such as financial services, pharmaceutical and life sciences, documents are incredibly long and dense and pinpoint precision is paramount when trying to locate smaller pieces of goal-oriented information. Traditional search engines struggle with goal-oriented questions where the objective is a specific answer, not a list of web pages or documents that may contain it, for example, "What acquisitions for more than $1B in 2012 involved Cloud computing?" Attivio AIE Scope Search combined with Attivio's patented JOIN capabilities lets users query smaller pieces of data within and across documents or records for fast, precise results and analysis.

For more information about utilizing Attivio AIE Scope Search, click here.

About Attivio
Attivio's unified information access platform, the Active Intelligence Engine® (AIE®), redefines the business impact of our customers' information assets, so they can quickly seize opportunities, solve critical challenges and fulfill their strategic vision. 

Attivio integrates and correlates disparate silos of structured data and unstructured content in ways never before possible. Offering both intuitive search capabilities and the power of SQL, AIE seamlessly integrates with existing BI and big data tools to reveal insight that matters, through the access method that best suits each user's technical skills and priorities. Please visit us at www.attivio.com.

Attivio and Active Intelligence Engine are trademarks of Attivio, Inc. All other names are trademarks of their respective companies.

Media Contact for Attivio:
Dawn Sullivan or Molly Delaney
HB Agency
+1-781-893-0053
Attivio@hbagency.com

⁽¹⁾ The Future of Prediction: How Google Searches Foreshadow Housing Prices and Sales, Professor Eric Brynolfsen , Massachusetts Institute of Technology (MIT) - Sloan School of Management; National Bureau of Economic Research (NBER), August 20, 2013.  

SOURCE Attivio