AUCKLAND, New Zealand and LONDON and CRANFORD, New Jersey, June 15, 2016 /PRNewswire/ -- As the healthcare landscape shifts from acute to chronic disease management, pharma and other stakeholders are searching for best practices in delivering programs that help patients to self-manage their condition. A new white paper from Atlantis Healthcare, a global leader in patient adherence solutions, reveals that the design of successful interventions must balance theoretical frameworks with creative executions.
"Health psychology models help us identify and understand the range of factors that impact an individual's behaviors concerning their prescribed treatment, but they can't be applied in a vacuum," said Clare Moloney, Clinical Strategy Director at Atlantis Healthcare. "The fact is that interventions must account for the complexities of everyday life for each patient."
In today's healthcare environment, the patient often takes on a bigger role in managing their condition, whether taking prescribed medications at home and/or adjusting their diet and lifestyle. "The Art & Science of Designing Personalized Interventions" white paper provides clinical insights to the value of individually tailored interventions, and highlights the importance of creativity ("the art") in engaging each patient and their healthcare team within real-world settings.
In addition to a review of fundamental scientific tenets behind treatment adherence, the paper provides examples of situations where "art and science" combine to improve treatment adherence in breast cancer and rheumatoid arthritis.
"Best in class self-management programs must marry a robust scientific underpinning with the ability to creatively respond and flex to a range of commercial, practical and social needs and considerations," said Ms. Moloney.
To download the white paper and learn more about Atlantis Healthcare's approach to improving self-management for the long-term, visit http://www.atlantishealthcare.com/white-papers/
About Atlantis Healthcare Group
Atlantis Healthcare leverages health psychology to develop and deliver uniquely personalized solutions that drive sustained improvements in treatment adherence and self-management across chronic diseases.
With the largest team of globally recognized health psychology experts in a commercial setting, Atlantis Healthcare uses clinically proven models and academic research to develop award-winning behavior change programs, helping patients achieve better health outcomes. The group provides products and services across the globe from offices in Australia, Germany, New Zealand, Spain, UK and the US.
Fran Kelly, FSK Communications
SOURCE Atlantis Healthcare Group