At NRF Europe, GoSpotCheck by FORM Showcases New AI Capabilities for Holiday Merchandising Execution

POSM Recognition brings zero-shot, same-day detection of in-store marketing execution to retailers and brands across Europe

PARIS, Sept. 14, 2026 /PRNewswire/ -- At NRF: Retail's Big Show Europe, FORM, the retail execution software company behind GoSpotCheck, is showcasing new AI-powered point-of-sale materials (POSM) image recognition capabilities that automatically detect, classify and extract in-store marketing compliance, campaign, and price data during store visits. The new capabilities give retailers real-time visibility into in-store materials, displays, and promotions, so they can ensure their marketing investments are executed as planned as the industry's most important time of the year begins. The demonstrations at Europe's premier retail show comes as FORM expands its international footprint and image recognition capabilities following its merger with global retail technology pioneer Trax earlier this year.

For retailers and brands, particularly in luxury, beauty and fashion, the OND (October, November and December) holiday season represents the majority of annual revenue, concentrating a year's worth of brand experience, visual merchandising and sales performance into a matter of weeks. Flagship window installations, boutique displays and seasonal activations must be executed flawlessly and on schedule across every door, yet most retailers still rely on manual store checks or self-reported photos to confirm that POSM and merchandising have been executed as planned.

"Retailers invest enormously in holiday campaigns, yet most organizations still lack a reliable way to confirm their merchandising materials are deployed correctly, on time and in the right locations," said Alexander Zagvazdin, Chief Product Officer, FORM. "Our new POSM Recognition capability changes that, using new AI features to turn every field photo into structured, actionable intelligence without adding friction to existing workflows, right when retailers can least afford execution gaps."

FORM's POSM Recognition particularly benefits sectors where in-store display compliance carries the highest business stakes, including luxury fashion and accessories, fine jewelry and watches, prestige beauty and fragrance, and premium department stores, all of which run large-scale, tightly choreographed holiday activations across flagship and regional doors with contractually defined visual merchandising standards tied to brand and retailer agreements.

For leaders, the capability enables real-time campaign verification, faster identification of execution gaps, and POSM waste reduction by identifying materials that never reach the shop floor. It also connects execution data to marketing and trade spend ROI, giving organizations the proof-of-performance they need to optimize future investment decisions, and the confidence that flagship holiday moments are landing as intended across every market.

With POSM Recognition, data is delivered directly to customers' existing GoSpotCheck workflow, in both PhotoWorks and the GoSpotCheck mobile app, ensuring that field reps, retail teams, supervisors and leaders all see the same standardized data without changing how they work. Built on next-generation AI that understands visual content in context, POSM Recognition delivers capabilities that other existing solutions cannot match:

• Zero-shot, same-day recognition: No training data or image samples are required to support a new campaign. Retailers can begin verifying POSM execution from day one of a holiday activation, protecting investments during the highest-value trading window of the year
  
  
• Built for multi-market retail: Multi-lingual and multi-currency support means POSM Recognition can be deployed across the UK and European markets, and internationally, without additional configuration or training, ideal for retailers coordinating consistent holiday execution across borders
  
  
• Comprehensive detection across all POSM types: Even in cluttered, real-world store environments, the system automatically recognizes POSM across eight mediums including freestanding displays, window installations, shelf talkers, lightboxes, banners, digital screens and branded structures. It can also recognize partially visible or damaged materials
  
  
• Intelligence beyond presence verification: Each detected POSM is assigned a POSM type, primary and associated brands, featured products, pricing information, marketing theme (such as price/incentive, urgency, seasonal, or product-focused), and additional attributes
  
  
• Unified capture in a single image: Teams can capture both POSM and product recognition data in the same photo, eliminating duplicate image capture and reducing time spent in store

POSM Recognition builds on FORM's position as the field execution platform trusted by leading retail, luxury and CPG organizations worldwide to grow market share and improve in-store compliance, including PepsiCo, Levi's, and Edgewell. GoSpotCheck by FORM already powers image recognition for product, shelf, display, menu and back bar environments, so the addition of POSM extends that coverage, giving customers more power in their palms.

GoSpotCheck by FORM is exhibiting at NRF Europe in Paris, where the team will showcase its latest AI-powered POSM tools and image recognition capabilities live on the show floor. Attendees are invited to stop by the booth located at Hall 6 #G-066 to see how FORM is helping retailers and brands across the U.K. and Europe turn every store visit into real-time, actionable insight and put holiday POSM compliance in place ahead of this make-or-break campaign season.

About FORM
FORM powers the world's two billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM solutions include the AI-enabled GoSpotCheck, Trax's image recognition technology, and FORM OpX, all of which activate and connect teams in the field – with leaders, missions, and each other – so they can deliver success in the enterprise.

With more than 25 years of experience, FORM supports 100,000+ global users from some of the world's more recognizable global brands in 45 countries. To learn more, visit www.form.com.