ASUS Zenfones: Your Style, Your Control - Mobility in Style

MUMBAI, India, October 6, 2014 /PRNewswire/ --

ZenFone, a brand-new high-value smartphone series introduced by ASUS offers a choice of screen sizes from 4 to 6 inches and is available in an array of striking colors. It features ZenUI, a sublime new user interface that's exclusive to ASUS smart devices. With simplified icons and menus, a selection of themes beautifully designed to match the device colors and a clever What's Next feature that helps users keep track of their lives, ZenUI is the irresistible front end of these irresistible new devices - and proof that fantastic functionality can have a friendly face.

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ZenFone 4 (A400CG) - thin, light and powerful for energetic lifestyles 

ZenFone 4 has a gorgeous 4-inch display and a powerful 1.2GHz Intel® Atom™ Z2520 processor with Intel® Hyper-Threading Technology making this a smartphone that never leaves the user waiting for a response

With two built-in cameras  including a 5-megapixel main camera  for capturing great everyday photos and fun selfies, a slimline design with a low weight of just 115g and available in five vibrant colors - Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow . ZenFone 4 is a great-value handset for young people who demand the perfect companion for their mobile lifestyles. The ASUS Zenfone 4 comes for Rs. 5,999.

ZenFone 4 (A450CG) 

ASUS Zenfone 4 - A450CG is new variant 4.5 inch smartphone which is priced lucratively at Rs. 6,999. Asus Zenfone 4 A450CG comes with all the innovative features that the Zenfone Series has introduced to the masses. It supports a 4.5" 854*480, Corning Gorilla 3 display, 8 Megapixel Rear Camera, Battery 1750 mAh and Android KitKat 4.4.

ASUS has also added enhanced Android apps to every ZenFone devices, making life even simpler for users. The ASUS-enhanced email app, for example, allows messages to be read by thread - making it much easier to keep track of conversations. In the web browser, Smart Reader Mode automatically adjusts the background tone to reduce eye-strain, while the Gallery app has an enhanced online synchronization.

In its quest to introduce appropriate device for each segment, ASUS is affirmative that further broadening their range will reiterate their focus in the country and their promise to deliver the incredible. The company presently has 4 variants in the market which have received path breaking response from the Indian Market.

ZenFone 5 - combines a spacious HD display with a highly portable design 

ZenFone 5 has a spacious 5-inch IPS panel that delivers superb high-definition (HD) 1280 x 720-pixel resolution and in a stunning design that tapers to just 5.5mm at its thinnest edge. Exclusive ASUS PenTouch and GloveTouch technologies increase ZenFone 5's display sensitivity, making it possible to use the device with any stylus or even a gloved hand - so frustrations about how and when users can interact become a thing of the past.

ZenFone 5 has a fast, energy-efficient Intel® Atom™ Z2560 processor running at 1.6GHz and also benefits from a brilliant 8-megapixel PixelMaster main camera with image stabilization. This couples a backside-illumination (BSI) sensor and wide-aperture f/2.0 lens with exclusive ASUS PixelMaster technology to capture digital photographs that more than match those snapped by many dedicated digital cameras. Its 2-megapixel front camera takes sharp selfies.

ZenFone 6 - perfectly blends productivity and entertainment on a beautiful 6-inch HD screen 

ZenFone 6 also offers an HD display that measures a fantastic six inches across the diagonal - allowing users to see much more of what they want. Like ZenFone 5, the brilliant ZenFone 6 display features GloveTouch and PenTouch technologies - so users can operate the device with gloved hands or any stylus. It also has a powerful Intel® Atom ™Z2560 processor running at 1.6GHz.

ZenFone 6's large screen is complemented by ASUS SonicMaster audio technology with virtual surround sound via headphones for a truly immersive entertainment experience when watching movies or playing games.

ZenFone 6 also includes a 13-megapixel main camera that similarly benefits from exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for selfies and high-resolution video calls that look just great.

Pricing & Availability:

ASUS Zenfone 4 A400CG comes for Rs. 5,999/-
ASUS ZenFone 4 A450CG comes for Rs. 6,999/-
ASUS ZenFone 5 comes for Rs. 9,999/-
ASUS ZenFone 6 comes for Rs. 16,999/-

The devices are available for purchasing on http://www.flipkart.com/asus?otracker=hp_nmenu_sub_electronics_0_Asus

http://www.asus.com/campaign/zenfone/IN/

About ASUS 

ASUS is a worldwide top-three consumer notebook vendor and maker of the world's best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today's digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2013 was approximately US$14 billion.

For More Details:
Komal Tomke - PR Manager-System Business Group India
Email ID: komal_t@ASUS.com, Alternate Email ID: tomkekomal89@gmail.com.

Contact Details
North: +91-(0)11-43005794
helpline_north@asus.com

West: +91-(0)22-61598614
helpline_west@asus.com

East:  +91-(0)33-30285719
helpline_east@asus.com

South: +91-(0)80-25591892
helpline_south@asus.com

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