Asian Edition of Luxury Business Circle to Focus on Winning Formula of Global Luxury Brands

PARIS, May 2, 2011 /PRNewswire/ -- Asian brands and businesses that missed out on last year's Luxury Business Circle will have another chance at finding out all about how to woo the global luxury market. The 2nd edition of Luxury Business Circle, a business strategy consulting workshop will be held on 11th and 12th July 2011 at the Royale Chulan, Kuala Lumpur and promises both insights of the key success of luxury branding as well as one-on-one consulting.

This was announced by joint-organisers AB & Artho, a Paris-based lifestyle and tourism marketing communications company and Luxe Corp, France, a strategy and management consulting firm specialising in luxury markets which was represented by Adlina Borhan of AB & Artho. "This will be a very exciting workshop as the focus will be on the key success factors for luxury brands today: identifying markets, utilisation of digital media and sustainability", said Adlina Borhan. She elaborated, "This is a follow on to the success of the Luxury Business Circle Workshop held last year as an initiative to champion the development of niche businesses in South East Asia wishing to focus their reach on the global high end markets by composing a luxury experience to their products, services and facilities".

Adlina further disclosed, "Uche Okonkwo, a luxury strategist, who is also the founder of Luxe Corp and other experts will speak in the categories of fashion and retail, leisure, lifestyle to include travel and real estate tourism, wellness and beauty. They include Theresa Barnabe, Founder of TB Real Estate, Spain; Farah Khan, President of the Melium Group, Ramona Suleiman, Founding President of Association of Malaysian Spas and Executive Director of Boga Valley Corporation". Adlina who has extensive marketing and communications experience in the development of lifestyle, travel and tourism business will also be in the panel of speakers.

The topics will also include among others the impact of Internet and digital media on the luxury business; understand and balancing the creative requirements of luxury; getting the whole 'package' right from the brand universe through to launch and distribution including how to establish a solid international retail network.

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SOURCE Luxe Corp