LONDON, December 3, 2015 /PRNewswire/ --
The Louis Tavern CIP First Class Lounge in the International Terminal at Bangkok Suvarnabhumi International Airport was named the Asia Pacific Lounge of the Year Winner in the Priority Pass Airport Lounge of the Year Awards 2015. This is the 11th year of the prestigious Lounge of the Year awards which recognise the individual excellence and investment in customer experience of lounges within the Priority Pass lounge network.
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Wendy Lee, Operations Director Asia Pacific at Priority Pass, part of the Collinson Group said: "We're delighted that the Louis Tavern CIP First Class Lounge in the International Terminal at Bangkok Suvarnabhumi International Airport has been recognised as the Asia Pacific region winner of these prestigious awards for a second time. This impressive lounge offers travelers impeccable customer service and its modern interior design and relaxing ambience were rated highly by Priority Pass Members. The Lounge of the Year Awards recognises the individual excellence and investment in customer experience within the Priority Pass lounge network and the premium lounges across the Asia Pacific region are setting the benchmark for excellence."
The Asiana Business Lounge at Seoul Incheon International Airport and the More Premium Lounge at Taipei's Taoyuan International Airport were both Highly Commended in the Asia Pacific region Lounge of the Year Awards 2015. The Emperor Lounge at Auckland International Airport was Highly Commended in the Global Award for Best Attitude & Service from Lounge Staff.
Priority Pass' focus groups and member data highlight how travelers are increasingly less prepared to pay a premium to upgrade their plane seats, preferring to enhance their travel with benefits such as lounge access, concierge services and exclusive experiences at their destinations. Many members see lounges as a valued refuge from increasingly busy airports and a benefit they enjoy sharing with friends, family and colleagues as guests.
This is particularly true amongst a young, affluent and culturally diverse group of 'Conspicuous Consumers' who appreciate the convenience and status of airport lounges and expect everything, including airline tickets and exclusive membership services, to be available digitally 24/7. The new Priority Pass Digital Membership Card and smartphone apps particularly resonate with this audience.
Lee adds: "Each of the winning lounges is accessible through the Priority Pass smartphone apps and the Digital Membership Card, something that serves to highlight just how important the digital experience has become for frequent flyers."
Over 100,000 votes were cast by Priority Pass members in this year's Lounge of the Year Awards, up from 84,000 votes last year, making it the highest volume of votes since the awards began. Members vote on a set of criteria covering overall lounge quality, including refreshments, staff, business facilities and ambience. The new Priority Pass app and website now make it even easier for Members to rate lounges that they are guests in, so we are confident that we will have even more data for next year's awards.
Notes to Editor:
The complete list of winners in the 2015 Priority Pass Lounge of the Year Awards includes:
Global:
Africa & Middle East:
Asia Pacific:
Europe:
North America:
Latin America & The Caribbean:
Best Business Facilities:
Best Quality of Refreshments:
Best Attitude and Service from Lounge Staff
About Priority Pass
Launched in 1992, Priority Pass provides frequent travelers with airport lounge access irrespective of their class of travel or airline. Recognised as a premium brand with 850+ airport lounges in its program, Priority Pass drives customer acquisition, improves retention and creates brand differentiation for blue-chip corporates and clients. It offers innovative technology including smartphone apps and Digital Membership Cards which deliver ideal customer experience and robust client accountability.
Priority Pass, with its recent brand refresh, is a flagship product of the Collinson Group, a global leader in shaping and influencing customer behaviour to drive revenue and value for its clients. The Group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Lifestyle Benefits, Loyalty, Insurance, and Assistance. The Collinson Group has more than 25 years' experience, with 28 global locations, servicing over 800 clients in 150 countries, employing over 1,800 staff, managing over 20 million end customers.
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