BROMSGROVE, England, August 6, 2013 /PRNewswire/ --
The ready-to-drink (RTD) sector is set for further expansion, a new IWSR/just-drinks report has forecast, with the Asia Pacific and Americas regions expected to provide most of the growth.
Forecasts from the report, which was released last week, expect to see the market for mixed drinks to rise to 339.3m cases in 2013, from 2012's 330m cases.
The development of the RTD sector, according to the IWSR and just-drinks, has been underpinned by continued product innovation, particularly through the addition of new flavours. "RTDs have consistently evolved, adapted and innovated to find new ways of fulfilling consumers' needs," the report states.
According to the study, volumes in the CIS and Europe are both forecast to decline over the coming four years, whereas Asia's share of the global RTD market will increase from its current 40% to 43% by the year 2017, this being driven by further increases in Japan and Australia. Others that will experience an increase in the share of this market will be the Americas, rising from 31% to 33%, on the back of growth in US, Brazil and Mexico.
The report reveals the global RTD sector showed a compound annual growth rate (CAGR) of 0.62% between 2007 and 2012, mirroring the ten-year trend. Although Russia, Australia and the UK over this period experienced a decline, the largest single pre-mix market, Japan, continued to rise, posting a five-year CAGR of 3.6%.
In fact, the market picked up momentum in 2012, posting a 3.2% rise from 2011. Growth was led by Japan with a rise of 3.9% and the US where sales increased by 1.9%. Australia, Mexico and Canada also registered growth, the report states.
Established in 1999, just-drinks is a leading online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.
Via its web site, webinars and in-depth management briefings just-drinks offers insight into soft drinks, wine, beer, liqueur and whiskies industry developments and supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise technologies such as PLM and ERP. Furthermore, just-drinks supplies news on manufacturing developments and how the drinking industry retailers perform around the world.
For details of how just-drinks is helping decision makers make decisions, visit http://www.just-drinks.com.
About the IWSR
The IWSR is the leading provider of data on wine, spirits and RTDs. The IWSR's database, essential to the industry, is used by all of the largest multinational wine and spirits companies, as well as many more local companies. The IWSR has a unique methodology which, by tapping into local country expertise, allows us to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with 1,450 companies in 115 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level for wine, spirits and RTDs, and aims to provide data that is as accurate and detailed as possible.
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