Arla Foods Uses OmPrompt Customer Automation Management to Shorten Order-to-cash Cycle

Oxford, England, September 23, 2013 /PRNewswire/ --

Arla Foods, a £2 billion turnover company, number one in the UK dairy market, has automated manual order processing with OmPrompt.

Arla's customer service department used to receive 1,000 manual orders per week from small stores and retail chains in a wide variety of formats. Prior to automating order processing with OmPrompt, orders were keyed manually into the ERP system now they are placed automatically, without error, in seconds.

Malcom Hamilton, Customer Services Manager at Arla comments: "Order accuracy is especially important to Arla because of the short shelf-life of fresh dairy products which cannot easily be collected and sent to another customer if incorrectly delivered."

OmPrompt presented Arla with a managed service that required no on-site implementation and could be up and running within weeks.

Malcom continues: "Since switching on the OmPrompt Order Automation service, order entry accuracy has increased from 98.6% to 100%, virtually eradicating operational error due to incorrect orders and the cost associated with delivery claims and complaints. Customers are very satisfied that 100% of deliveries arrive on-time-in-full."

Arla has automated other manual processes with the OmPrompt Customer Automation Management suite of services.

Says Jamie Nichols, OmPrompt's VP of Sales: "OmPrompt provides a lot more than order automation. We have helped Arla successfully automate a number of other order-to-cash processes including: claims processing, delivery visibility, and customer complaints. These initiatives have increased customer satisfaction, shortened the order-to-cash cycle, and released customer contact staff to higher value activity. Thanks to OmPrompt, Arla Foods, in line with its continuous improvement ethos, is building a superior customer experience as a source of competitive advantage."

About OmPrompt

OmPrompt is the leader in customer automation management.  OmPrompt helps large companies with complex supply chains bridge gaps by eliminating the need for human workarounds when transactional systems can't cope with diverse operational requirements from customers.

OmPrompt's award-winning platform enables companies across a wide range of industries - including FMCG, healthcare, and logistics - to gain competitive edge through superior customer service provided by resource freed from back-office functions.

OmPrompt's managed service offers multi-format support, intelligent business rules, master data validation and accelerated exception management to deliver the transactional excellence enjoyed by global brands worldwide.

OmPrompt processes transactions in 33 countries and 6 continents and is headquartered in Oxfordshire, UK.

To learn more about Customer Automation Management, visit http://www.omprompt.com.

Contact: Patrizia Casoni +44(0)1235-436-009.