LONDON, March 15, 2016 /PRNewswire/ -- Applied Predictive Technologies (APT) announced today that APT co-founder Jim Manzi has been recognised as the winner in the Intelligence category of the Data 50 Awards. The inaugural award organised by Information Age, a Vitesse Media publication, recognises the companies and individuals at the forefront of data innovation. Manzi was selected by a panel of judges, each a prominent data leader in their own right, and the award was presented at a special ceremony in London on Thursday, 25th of February 2016.
The prestigious Data 50 list was originally revealed in October, having been whittled down from more than 200 nominations. Vitesse Media's editorial director Ben Rossi said: "Data is at the centre of the most transformative technology trends impacting people and business right now. We are creating new information 50 times faster than we did ten years ago, and new ways of turning this data into business value are emerging regularly. The people on the inaugural Data 50 deserve all the credit they get for being the leaders of the first generation of such an important and exciting industry."
APT co-founder Jim Manzi commented: "I am honoured to receive this award."
APT's Test & Learn® software helps organisations optimise the outcome of new business initiatives by systematically testing the idea with a subset of stores, customers or employees before rolling it out on a large scale. This allows brands to improve the way they set prices, launch new products, design their stores and market better to their customers. APT's innovative approach to business decision-making has made waves within the retail and hospitality sectors on a global scale. The "Test and Learn" methodology has been adopted by dozens of the world's largest corporations, including Coca-Cola, McDonald's, Boots, Costa Coffee, Pizza Hut, Argos and Hilton.
APT, a MasterCard Company, is a leading cloud-based analytics software company that enables organisations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilises sophisticated algorithms to analyse large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT's client portfolio features some of the world's best known brands, including Walmart, Starbucks, Boots, Coca-Cola, Dixons Carphone, Victoria's Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in London, Washington, D.C., San Francisco, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit www.predictivetechnologies.co.uk to learn more.
SOURCE Applied Predictive Technologies